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Tuesday, May 26, 2020

Category Name: Google Analytics

How to Perform Website Audit with Google Analytics

Regular website audit can help you to keep your website in search engine result pages.Orbit Media Studios‘s Andy Crestodina has shared a seven-step process to perform website audit using Google Analytics.Crestodina says, “Finding opportunities. That’s what Analytics is all about, right? Find what’s working and then double down on that approach.But you can also use Google Analytics to see:• if there are bugs,• if anything is missing,• if anything is broken.It’s a super fast way to audit your website. You can often find big problems in just a few clicks.Here... (Read More ...)

A Guide to Using Google Analytics for Beginners [Guide]

The Google Analytics platform enables webmasters to measure their website performance, advertising ROI and track flash, video, and social networking sites and applications. Builtvisible has published ‘A guide to using Google Analytics for beginners’ to help you understand and learn how to use Google Analytics service.This guide covers the following:The Basics of TrackingAccount StructureReporting InterfaceKey ConceptsTools & Resources.A guide to using Google Analytics for beginnersBuiltvisible (Read More ...)

Guide to Tracking Clicks From Emails in Google Analytics

Google Analytics platform helps you to evaluate your website performance and make necessary changes. With Google Analytics you can also check your email campaign performance. Converion Uplift’s Neal Cole has published a short guide to using Google Analytics to track clicks from your email campaigns. Cole says, “It’s essential to track clicks from emails in Google Analytics to be able to measure the performance of your email campaigns. However, email clicks are also an important step in most sign-up and password reset journeys.Many off-the shelf solutions, such as Mailchimp,... (Read More ...)

‘Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta’ Webinar February 27 [Webinar]

Google Analytics platform enables you to learn about your website performance and make necessary changes to improve your marketing performance. Hanapin Marketing team is hosting a webinar ‘Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta’ on Thursday, February 27, 2020. Hanapin team says, “Google’s new tool compares how different attribution models impact the valuation of your marketing channels. Attribution models can be beneficial if you are looking for a deeper understanding of the customer journey, changing internal mindsets on how conversion... (Read More ...)

Definitive Guide to Google Analytics [Guide]

The Google Analytics platform enables you to measure your advertising ROI and track your Flash, video, and social networking sites and applications. SEMrush contributor Phil Pearce has published the ‘Beginner’s Definitive Guide to Google Analytics’ to help you improve your marketing with Google Analytics.Pearce says, “Google Analytics is one of the many tools that Google provides to help people understand what visitors are doing on their website. The tool allows you to track and analyze critical data on your site and site visitors. It is one of the most popular... (Read More ...)

Google Analytics For Social Media [Guide]

Google Analytics platform helps you to track and analyze marketing data from organic traffic to paid results as well as specific pages on your site. AdEspresso team has published a new guide ‘Google Analytics For Social Media: How To Setup, Track, & Measure Your Results’ to help you use Google Analytics for improving your social media marketing.AdEspresso team says, “In this guide, we’ll show you everything you need to know to master Google Analytics, track your campaigns and traffic, and measure results.It will help you set up your account, install the... (Read More ...)

How to use Google Analytics tutorial – Part 1 [video]

Exposure Ninja’s Tim Cameron has published a new video in the Google Analytics series. This video helps you to understand key metrics of Analytics platform.Cameron says, “Learn how to use Google Analytics and the key metrics you need to understand about your website’s visitors”. Watch the video on following page.Google Analytics: Understanding the Key MetricsExposure Ninja (Read More ...)

Google Analytics: Scientific strategy for site improvement #ad

Google is willing to share its computing power and its knowledge of what is important to website traffic with any webmaster/ site owner who wants a better performing website for their business. And, of course, Google’s knowledge about the web beats yours and mine and your mentor’s put together.Google Analytics allows you to understand what type of content and marketing messages make your customers respond and become fans. You can use this type of information to come up with offers, products and services that your customers will gravitate toward.Do you want the power of Goggle’s... (Read More ...)

Guide to set up Google Analytics for WordPress

Google Analytics helps you identify the sources of web traffic to your WordPress website and to keep it growing.HubSpot columnist Kristen Baker has shared a five step guide to hep you set up Google Analytics for WordPress.Baker says, “Depending on the Google Analytics plugin you choose, set up may differ slightly. The WordPress plugin library has several options, such as Google Analytics Dashboard for WP, MonsterInsights, WooCommerce for Google Analytics, and Analytics Cat.For the sake of this example, we’re going to review how to set up Google Analytics Dashboard for WP by ExactMetrics.... (Read More ...)

Improve your content marketing with Google Analytics

Content marketing success depends on multiple elements and one of them is the right way to evaluate your content and keep improving it.Search Engine Land contributor Marcus Miller has shared an useful article on how to improve content marketing with Google Analytics.Miller says, “Organic search is still one of the best ways to drive traffic to your website. Having your site positioned in front of users at the very moment they search is hugely powerful. From helping drive brand awareness to building engagement and driving conversions — there is nothing as satisfying as ranking your content in... (Read More ...)

Tip to filter spam, bots and junk traffic in Google Analytics

Google Analytics helps you discover the sources of traffic to your websites. To get the real view of it you need to understand how to filter the traffic that comes from authentic sources.MOZ columnist Carlos Escalera has shared some useful tips to filter spam, bots and junk traffic in Google Analytics.Escalera says, “Most users get worried and anxious about spam, which is normal — nobody likes weird URLs showing up in their reports. However, spam isn’t the biggest threat to your Google Analytics.You are!The traffic generated by people (and bots) working on the site is often overlooked... (Read More ...)

Headway Capital’s Small-Business Guide to Google Analytics

Headway Capital’s Jennifer Gueringer has published ‘Small-Business Guide to Google Analytics’ in infographics format. It offers an in-depth view of the Google Analytics platform.Gueringer says, “Google Analytics can seem complicated and intimidating for a first time user. But with a solid foundation in the basics of Google Analytics, you’ll be able to progress to using its more advanced features as well. From setting goals to tracking conversions to generating reports, the possibilities it offers are almost endless.There are myriad ways that Google Analytics can improve... (Read More ...)