Utility marketing is refers to a brand’s interaction with consumers at the moment of a non-commercial need, addresses their need, becomes a part of their life, and remains with them for when they’re ultimately ready to make a purchase.This marketing domain provides the marketers with an opportunity to stay connected with the consumers and then sell their products to them.Econsultancy’s Nikki Gilliland has published a comprehensive article on utility marketing wherein she has addressed various facets of this type of marketing.On becoming a part of consumers’ lives, Gilliland... [...]