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Thursday, June 4, 2020

Archive for the 'US eCommerce In 2015' Category

‘The Forrester Wave: Cross-Channel Attribution Providers’ – Forrester

Tina Moffett says, “Consumers are connected, constantly influenced by marketing messages, their friend’s social posts, blog posts, reviews, mobile messages, and Twitter posts. In fact, US Adults have an average of three connected devices.  Consumers are leaving breadcrumbs of information behind, across multiple channels and devices.  Marketers are jumping at the chance to connect with their customers through proactive marketing campaigns and even through non-marketing interactions. But which interactions actually drive impact? What interactions are responsible for sales conversions, and... [...]

‘What Will – And Won’t – Happen In US eCommerce In 2015’ – Forrester

Sucharita Mulpuru says, “2015 is upon us: in Forrester’s just-released “Predictions 2015: US B2C And B2B eCommerce Players Will Struggle To Keep Up With Customers” report, we predict a number of key issues will challenge B2C eBusiness & Channel Strategy professionals in the coming year, while a number of new and exciting—but not pressing—topics will circulate. B2C eBusiness & channel strategy professionals ought to know which key issues to watch and which over-hyped trends to ignore. What Will Happen: Flexible Fulfillment is the new term for omnichannel”. What Will... [...]