User intent is the identification and categorization of what a user online intended or wanted to find when they typed their search terms into an online web search engine for the purpose of search engine optimisation or conversion rate optimisation. Search Engine Land has published ‘An SEO guide to understanding user intent’. Ashley Liddell says, “Understanding the user’s search journey stage is vital for effective SEO. Aligning your content to meet their expectations creates positive experiences and meaningful audience engagement. Spotting journey stages isn’t easy, but users... [...]

Marketing that focuses on user intent wins the day. That is why it is very important for the marketers to understand the user intent. Entrepreneur contributor Sujan Patel has shared five 5 tips, tools and tricks to help marketers understanding user intent. Sujan says, “The following five tips may help you determine that, and in the process, better help you position your brand. 1. Go beyond key words. If you’re searching for that new mattress, your search queries will focus on the problem you need to solve. Perhaps you’ll search for “best mattress for back pain” or “best mattress... [...]