Search Engine Journal contributor Matt G. Southern has reported that Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites. He says, “Here’s how the new ad options can boost website visits and conversions this holiday season and beyond. 1. Website Conversions Optimization Twitter describes the Website Conversions Optimization (WCO) advertising option as a “major rebuild” of the conversion goal. WCO improves lower-funnel website conversions, such as adding an item to a shopping cart or completing a purchase. Lower-funnel... [...]

Twitter offers targeted advertising options to make the most of your marketing investments. Social Media Examiner contributor Anna Sonnenberg has shared some useful tactics to target competitor audiences on Twitter. She says, “If you’ve been looking for an easy way to research competitors’ ads on Twitter, you may have come up empty-handed. Unlike many other social media platforms, Twitter doesn’t allow advertisers to browse paid content. For example, the platform doesn’t have an ad library (like Meta) or display paid content on advertisers’ company pages (like LinkedIn). And although... [...]

Search Engine Land contributor Danny Goodwin has reported that social media platform Twitter is testing three new ad formats. He says, “Here’s everything we know about the ad formats and examples of brands using them. Interactive Text Ads. These ads have bolded text and a larger font than organic tweets. Advertisers can also pick from 10 colors to highlight up to three words from their ad copy. Twitter users who tap or click on the highlighted words will be taken to a landing page, which the brand specifies. Brands testing this ad format include Oreo, Bud Light and Wendy’s. Here’s... [...]

HubSpot has published a new video ‘How To Sell On Twitter With Their NEW Shopping Feature in 2022!’ to help you make the most of the upcoming Twitter feature. The HubSpot team says, “Have you noticed that some brands are using Twitter to sell their products? Well, Twitter is coming out with a new shopping feature and in this video, we’re sharing tips that’ll help you prepare for its arrival! We go over what you can start doing right now to prepare your followers for it so that you can smoothly hit the ground running once Twitter makes it available to all pages. Do... [...]

Advertising on Twitter is one of the ways you can enhance your reach to the social media population on the Twitter network. By exploring different ad formats, you can make sure to get the desired ROI. Ahrefs’ Joshua Hardwick has published a new video to help you learn rightly use the Twitter ad for content. Hardwick says, “Higher ads CTR – who wouldn’t want that? If you think that improving CTR by 10-20% is a big deal – you’re right. In fact, you’ll learn how we managed to improve our CTR by more than 200% in this video. It’s not magic, just pure human psychology.... [...]

If your email open rate isn’t what it used to be, consider Inboxr, which directly uses people’s social communications and bypasses the email roadblock. It’s very easy to set up Inboxr. After you have it running, it runs on its own. Once Inboxr is running it will continue to produce traffic and leads for you. It also converts them into paying customers automatically. Inboxr works with both Facebook and Twitter, but don’t delay, the price will rise after the launch special ends. Here’s why Inboxr should interest an online marketer: it allows you to completely automate... [...]

Twitter has recently made available its $99 a month Promote Mode plan for the advertisers. It is important for marketers to decide whether to go for it. Econsultancy columnist Patricio Robles has shared six things on how Twitter Promote Mode can be useful to SME marketers. Robles says, “Twitter has unveiled a new ad offering dubbed Promote Mode that aims to help SME marketers advertise on Twitter. Here’s what SME marketers need to know about Promote Mode, which is currently in public beta. It automates the “amplification” of tweets Promote Mode is a new way for SME marketers... [...]

Twitter has made available its $99 a month Promote Mode in public beta. According to Twitter, Promote Mode works best for people who are promoting their brand or product and want an automated, always-on advertising solution. Twitter’s Promote Mode automates promotion of your Tweets and your account for a monthly fee. This gives advertisers freedom from managing individual Twitter Ads campaigns themselves. Talking about the Promote Mode, TechChrunch columnist Sarah Perez says, “The new program also includes analytics, so subscribers can track the impact of their promoted tweets. Through... [...]

Twitter developed a way for its users to grow their following and extend their Tweets’ reach to more people without creating ads or managing campaigns. The company is charging $99 a month for this new ad solution. Marketing Land’s Tim Peterson says, “The invite-only Twitter Subscription Ads Beta Program appears to be aimed at smaller advertisers that use Twitter’s self-serve ad-buying tools but may be interested in handing over the reins to Twitter in order to focus on managing the rest of their businesses. It could also appeal to individuals looking to grow their Twitter followings”. Twitter’s... [...]

Marketing Land and The Verge have reported the launch of Twitter’s Direct Message Card feature for advertisers. This feature will help businesses to prompt users to click on an automated reply button. According to Twitter, with Direct Message Cards, businesses can capture people’s attention with engaging image or video feature four call-to-action buttons. Marketing Land’s Tim Peterson says, “Twitter’s Direct Message Cards are supposed to push a private conversation past the awkward small-talk stage. In that way, they are similar to Twitter’s welcome messages and... [...]