Forrester has published ‘The Forrester Wave: Omnichannel Demand-Side Platforms, Q2 2017’ report. The report covers the evaluation of omnichannel demand-side platform (DSP) such as Adform, Adobe, AOL, AppNexus, DataXu, Google, MediaMath, Rocket Fuel, The Trade Desk, Turn, and Viant. Richard Joyce says, “Managing this omnichannel evolution is a growing challenge for marketers, and it probably won’t get […]