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Monday, June 1, 2020

Archive for the 'Split-testing' Category

Guide to A/B Testing Your Website

A/B testing or split testing is the practice of comparing two variants of the same web page to different visitors at the same time ton find out which page drives more conversions.Search Engine Journal contributor Brian Harnish has published a comprehensive article on performing A/B testing on your website.Harnish says, “Most sites do not require A/B testing, especially smaller sites with smaller audiences.You already know what’s the accepted best practice in your industry, and A/B testing will reveal tweaks you can make along these lines.Large Site vs. Smaller SitesIf you have a larger... [...]

Optimize your website conversions (+bonuses) #ad

Split Test Monkey is brand new conversion optimization software (with both split URL and Dynamic Element testing) that anyone (including you) can install to test and optimize your sales pages, landing pages, blogs and other key web properties.This new software comes from Promote Labs Inc. They have built this split testing platform to be affordable, providing top of class value, powerful and feature rich yet simple to use.The goal of Split Test Monkey is to help all site owners, entrepreneurs & marketers achieve more via higher conversions. Now you don’t have to guess about what will... [...]

Split Test Monkey: Quick way to get more online sales (hands-free) #ad

As an online marketer, for the best results, you need to grow your mailing list and you need to sell something to your list. Without a list, you are just looking at one-off sales to people who happen to come across your site.To build your list (or even to sell a product as a one-off sale), your sales pages and opt-in pages need to be convincing. But how do you know what is convincing? Testing multiple versions is the only way.If you don’t test, you don’t know if your ad is doing as well as it could be. Test things like:• Would a free e-book convince more people to sign up for your... [...]

‘Split-Testing 101: How to Know Which Words Work’ – ‘Copyblogger’ Blog

Brian Clark says, “That Twain guy was pretty smart. But he had to rely on the intuition that comes from years of writing to choose the right word, and even then it was still a guess. Poor guy.Nowadays, we’ve got technology that allows us to easily know what the right word, phrase, or headline is, at least when it comes to getting people to take the action you want. But all the tech in the world won’t help you if you don’t know what to test, or test incorrectly.To make sure that doesn’t happen to you, I invited Joanna Wiebe of Copyhackers to give us free consulting share her wisdom... [...]

‘How to successfully engage customers when remarketing’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How to successfully engage customers when remarketing”.James Critchley says, “In a post on this site recently, I  looked at some of the top UK ecommerce retailers and evaluated how well they implement remarketing tactics, such as cart recovery.In doing so I signed up to an account for each of these companies, as is the norm, loaded a basket with goods, abandoned it and then waited to see what happened.Since carrying out that experiment I’ve been receiving marketing emails, with varying degrees of regularity, and... [...]

‘Split testing vs personalisation: fighting for the conversion crown’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Split testing vs personalisation: fighting for the conversion crown”.Duncan Heath says, “There is a fight brewing in the conversion rate optimisation (CRO) world. There are two main camps and there’s a whole lot of money at stake.In the blue corner, we have split testing (AKA a/b or multivariate testing). Split testing has been continually growing in notoriety in digital marketing.It has firmly proven itself to be highly effective at improving conversion rates and increasing average order values, driving often staggering... [...]

‘75% of strategic marketers use A/B testing to learn about customer behavior’ – MarketingSherpa Article

MarketingSherpa has published an article titled “75% of strategic marketers use A/B testing to learn about customer behavior”.Daniel Burstein says, “‘Why do customers buy your products? Or bounce from your landing pages?You could simply ask them. But will they tell you the truth?Do they even really know?In this week’s chart, we’ll take a look at the data to see which types of marketers are using A/B testing and website optimization tactics to answer questions like these and learn more about customer behavior“.75% of strategic marketers use A/B testing... [...]

‘Can you expand upon a single successful split test?’ – MarketingSherpa Article

MarketingSherpa has published an article titled “Can you expand upon a single successful split test?”.Daniel Burstein says, “‘An A/B test can be exciting.You might discover a new headline that generates 10% more leads or even 100% more sales.But what then? How do you achieve sustainable, successful results?This week’s chart takes a MarketingSherpa look at your peers’ testing practices“.Can you expand upon a single successful split test?MarketingSherpa [...]

‘LeadBox vs. Regular Opt-in Box: See Which Won The Split Test’ by John Chow

John Chow’s latest blog post is titled “LeadBox vs. Regular Opt-in Box: See Which Won The Split Test”.Chow says, “Since posting my article on how to turn any link into an email opt-in box withLeadPages, I’ve gotten many emails asking for a split test between the LeadBox and a regular opt-in box. I was about the set something up when I discovered that my buddy Ian Brodie had done it for me!In this video, Ian shares his results from a LeadBoxes split test that he recently ran on his homepage”.LeadBox vs. Regular Opt-in Box: See Which Won The Split TestJohn Chow’s Blog [...]

‘A/B Testing for Fun and Profit [Subject Line Writing Contest]’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “A/B Testing for Fun and Profit [Subject Line Writing Contest]”.Daniel Burstein says, “If you’ve read the MarketingExperiments Blog for any length of time, you know that A/B testing and conversion optimization can be a very profitable endeavor. You can receive 90% more trial sign-ups, a 1,312% increase in the start rate of a multistep process, 331% more leads from a homepage, and the list can go on and on.Split testing can be fun, tooAside from improving results, the sociologist in me finds it fun to create a few possible... [...]