In Solution selling, instead of only promoting an existing product, marketers focus on the customer’s problems and addresses the issue with appropriate offerings.HubSpot’s Aja Frost has published a guide to solution selling.Frost says, “Solution selling is ideal for industries with highly customized products and/or packages. For example, a company who offers a cloud storage platform along with maintenance and security services will probably create a unique bundle for each of its customers. The salesperson will figure out how much data her prospect needs to store, how many devices... [...]