Online commerce is taking leaps with the social media networking tools. Marketers have considered the social media rightly and are giving it ample importance to build their businesses.In online marketing, analytics plays the key role which incorporates the customer’s journey before making a purchase and even after the purchase.Marketing Land’s Ben Cockerell has shared three ways marketers can measure people’s purchase intent using social media analytics.Cockerell says, “Most consumers — myself included — do not go straight to a brand’s website when evaluating a... [...]