The rise of social offers an added advantage to the brands and marketers. It helps them stay connected with the customers and keep them updated.Marketers have also been integrating bots to improve their connectivity with the customers.Econsultancy columnist Tamara Littleton has shared four ways marketers can improve their¬†social media customer service.Litteleton says, “With customer service teams already stretched, how can brands deliver great, proactive customer service on social media?There are four things that brands should be doing.Use bots to free up humans to be brilliantBots... [...]