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Saturday, May 30, 2020

Archive for the 'Search Engine Marketing' Category

6-Step Guide to Balancing Paid & Organic Search

Search is an integral part of your business promotion strategy today. An effective SEO strategy enables you to grow your traffic from search engines and make more sales.iPullRank‘s Mujahid Robinson has shared a six-step guide to help you balance your paid and organic search efforts in the wake of COVID-19.Robinson says, “To understand why your Paid and Organic Search strategies are so essential right now, let’s take a look at the facts.A recent survey found that consumers believe that the Coronavirus outbreak has already changed their shopping behavior. With malls and shopping... [...]

The Definitive Guide to eCommerce SEO for 2020 [Guide]

SEMrush contributor Maria Kalyadina has published ‘The Definitive Guide to eCommerce SEO for 2020’.This comprehensive guide offers advice on how to develop an SEO strategy for ecommerce websites and provides tips and strategies to optimize your site effectively.This guide covers the following:Why SEO Is Important for Your eCommerce SiteKeyword Research for eCommerce WebsitesOn-Page SEO for eCommerce WebsitesTechnical SEO for eCommerce WebsitesHow to Fix Common Technical SEO Issues on eCommerce WebsitesContent Marketing for eCommerce SitesLink Building for eCommerce SitesLocal... [...]

‘How To Create Authentic Connections In A Digital World’ Webinar June 11 [Webinar]

In the wake of COVID-19 pandemic, the work from home (WFH) concept is seen as a new normal today. For the people who so far engaged physically, the challenge is how to establish new connections online.On24 is hosting a webinar ‘How To Create Authentic Connections In A Digital World’ featuring Mark Bornstein, VP of Marketing, ON24 on Thursday, June 11, 2020 at 2.00 pm ET.The On24 team says, “In today’s WFH landscape, digital marketers are tasked with driving the entire buyer’s journey- from lead to revenue. That means creating content experiences that rise above the noise of a competitive... [...]

‘Social Media Advertising That Works’ Webinar June 9 [Webinar]

Social media advertising offers a flexible way (in terms of budget) to promote your products and services. With well-designed ads, you can persuade the social media users to take desired action.Rival IQ is hosting a webinar ‘Social Media Advertising That Works’ featuring Nathan Okuley on Tuesday, June 9, 2020 at 1.00 pm ET.The Rival IQ team says, “Join us for a live interview with Nathan Okuley, marketing strategist with years of experience with big brands like Mission Coffee Co., Justice, Ologies, and more.With our host, Seth Bridges, Nathan will dive into the strategies behinds... [...]

‘How To Do Keyword Research Using Free Tools’ Webinar June 3 [Webinar]

Effective keyword research helps you to discover words and phrases that people use in search engines. By identifying these words and phrases you can optimize your content for search engine result pages.Vertical Leap‘s Michelle Hill is hosting a webinar ‘How to do keyword research using free tools’ featuring Marie Turner on Wednesday, June 3, 2020.Hill says, “Keyword research is key to the success of your SEO and PPC strategies as it helps you continually find new opportunities to connect with your audiences. As competition in the search results continues to grow and available... [...]

Off-Page SEO: The Definitive Guide [Guide]

Backlinko has published a new guide called ‘Off-Page SEO: The Definitive Guide’ to help you easily handle the off-page SEO functions.In this new guide you’ll learn exactly how to build the type of off-site signals that Google wants to see, including:BacklinksSocial signalsE-A-TBranded searchesOnline reputation signals.Off-Page SEO: The Definitive GuideBacklinko [...]

Finding More Leads for More SEO Clients [Podcast]

Lead generation is the ultimate goal of your search engine optimization strategy. By getting more leads, you can increase the chances of improving your sales.Rank Ranger Mordy Oberstein and Sapir Karabello have published a new podcast episode ‘Finding More Leads for More SEO Clients’ featuring Deepak Shukla.Listen to the podcast and learn:How to find more good leads for more good SEO clientsHas the market shifted? Is SEO passé and should you be peddling “organic growth?”How to push hard to get those new clients without coming off as spammy.Here is the podcast:The... [...]

Technical SEO, Thinking Like a Robot & More [Podcast]

Search Engine Journal contributor Danny Goodwin has published a new podcast episode ‘Technical SEO, Thinking Like a Robot & More’ featuring Jamie Alberico.Listen to this podcast to learn how you can improve your business performance by improving your technical SEO skills.Goodwin says, “As one of the brightest in the field, Jamie regularly shows all kinds of awesome insights and interesting takes over on Twitter.Technical SEO is her turf, but did you know she started out in the industry as a website content writer?Curiosity took her into the rabbit hole that is SEO –... [...]

Ultimate SEO Copywriting Guide [Guide]

SEO copy is a specialized form of content that contains key phrases your target reader types into a search box to find the information. An effective SEO copy helps you to rank your content higher in search results.SEMrush contributor Maria Kalyadina has published ‘Ultimate SEO Copywriting Guide’ to help you write effective copy for better SEO.Kalyadina says, “This guide will help you create content that will be useful for both people and search engines.A copywriter’s job has always been a tough one — create engaging copy that showcases the value a business or product... [...]

5 Common Objections to SEO (& How to Respond)

MOZ has published a new Whiteboard Friday video ‘5 Common Objections to SEO (& How to Respond)’ featuring Kameron Jenkins.The MOZ Team says, “With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you’ll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever”.MOZ [...]