Your website’s speed decides whether the visitors would prefer to visit it again. Slow page loading time is one of the biggest constraints that websites face. HubSpot contributor Gregg Crystal has shared six useful strategies to reduce your website’s page loading time. Crystal says, “While a few modern content management systems like HubSpot implement speed-enhancing options out-of-the-box, more common systems, like WordPress and Joomla, require a little manual labor to get up to speed. Now let’s look at some essential speed solutions that every webmaster should consider. 1.... [...]
Archive for the 'Site Speed Improvement Tips' Category
Your website’s loading speed influences your search engine rankings. A site that loads quickly also attracts and retains more visitors. HubSpot contributor Carly Stec has published ‘How to Reduce Page Weight on Your Website’ guide to help you improve your site speed by reducing page weight. Stec says, “In 2020, the average desktop webpage weighs 2080 KB, while the average mobile webpage weighs 1885 KB — this is a stark difference from 2017, when an average desktop webpage weighed 1532 KB and the average mobile webpage weighed 1354 KB. Of course, it’s... [...]
New WordPress plugin Speedii combines the power of AMP (Accelerated Mobile Pages), PWA (Progressive Web App) & FBIA (Facebook Instant Articles) to make your site blazing fast, accessible, offline-usable, and mobile-friendly. And that’s important because it raises Google’s opinion of your site. Better rankings ensue. As you probably know: • Google thinks mobile-ready websites are superior to those only designed for desktop viewing. You site needs to be responsive to all screen sizes: phone, laptop and desktop. This new WordPress plugin solves this problem for you. • Google... [...]
Last year, Google announced that it was raising the importance of page speed in its ranking algorithms. It had determined from user research that Page speed was becoming increasingly important to Google search users, so Google took action on these results: 1. In January, 2018, it made page speed a top ranking criterion for desktop searches. 2. In July, 2018, it made the same change for searches done on mobile devices. You can read the official Google announcement here: Google Page Speed Update. Webmasters and site owners need to adjust their site’s design to improve the speed or the site... [...]
The knowledge of SEO can be a key driving force to help you grow your business online. In an effort to share their SEO knowledge with you, the MOZ team has published a new Whiteboard Friday video featuring Rand Fishkin on ‘The One-Hour Guide to SEO, Part 1: SEO Strategy’. The MOZ team says, “With this edition of Whiteboard Friday, we’re kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It’s our hope that this will serve as a helpful resource for a wide range of... [...]
The domain authority is a metric that predicts the possibility of getting your domain ranked in the search engines. The domain authority is measured in the logarithmic scale of 1-100. MOZ team has published a new Whiteboard Friday video featuring Cyrus Shepard on ‘How to Use Domain Authority 2.0 for SEO’. The MOZ team says, “Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week’s edition of Whiteboard Friday, we’re delighted to welcome Cyrus Shepard as he explains both what’s... [...]
Link building is an essential part on online business building tasks. It is important to create healthy backlinks to list your business in the search engines. MOZ team has published a video featuring Kameron Jenkins on ‘7 Red Flags to Watch Out For When Auditing Your Link Profile’. The MOZ team says, “From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you’re... [...]
In two-tiered search engine results page (SERP) strategy you try to display your product or service at the top and down the page. MOZ team has published a video featuring Will Critchlow on the impact of a Two-Tiered SERP on your content marketing. The MOZ team says, “If you’re a big site competing to rank for popular head terms, where’s the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent”. What a Two-Tiered SERP Means for Content Strategy MOZ [...]
This is the age where your marketing efforts are centered around the data. To use your user data in the right manner you need to keep it clean an safe. MOZ team has published a video featuring Dana DiTomaso on four ways to improve your data hygiene. The MOZ team says, “We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week’s Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for”. 4 Ways to Improve Your Data Hygiene MOZ [...]
Several marketers use STAT search analytics to improve their SEO efforts. The MOZ team has shared a video titled ‘Using STAT for Content Strategy’ featuring Dana DiTomaso. The MOZ team says, “Search results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week’s Whiteboard Friday, we warmly welcome Dana DiTomaso as she describes her preferred tools and methods for developing a modern... [...]