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Tuesday, May 26, 2020

Category Name: Search Engine Marketing

Ultimate SEO Copywriting Guide [Guide]

SEO copy is a specialized form of content that contains key phrases your target reader types into a search box to find the information. An effective SEO copy helps you to rank your content higher in search results.SEMrush contributor Maria Kalyadina has published ‘Ultimate SEO Copywriting Guide’ to help you write effective copy for better SEO.Kalyadina says, “This guide will help you create content that will be useful for both people and search engines.A copywriter’s job has always been a tough one — create engaging copy that showcases the value a business or product... (Read More ...)

5 Common Objections to SEO (& How to Respond)

MOZ has published a new Whiteboard Friday video ‘5 Common Objections to SEO (& How to Respond)’ featuring Kameron Jenkins.The MOZ Team says, “With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you’ll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever”.MOZ (Read More ...)

Nine-Step Guide to Creating SEO-Friendly URLs

URLs that are designed to meet the needs of users and searchers are known as SEO friendly URLs. Such URLs make it easier for search engines to find your content.Ahrefs contributor Joshua Hardwick has published a nine-step guide to help you create SEO-friendly URLs.Hardwick says, “There’s rarely much point changing existing URL slugs as it takes too much time. You’re also likely to do more harm than good.So let’s focus on new posts and pages.If you did keyword research and created content around that keyword, jump to step 6.If you created your page without doing keyword research... (Read More ...)

How to Automate SEO Tasks with Python

Automation is the key to enhancing productivity. You can boost your SEO performance by automating tasks such as intent mapping and analysis. Search Engine Journal contributor Winston Burton has shared six ways you can automate your SEO tasks with Python, an open-source, object-oriented programming language.Burton says, “It’s a list of the six SEO tasks you can automate with Python based on my experience of running repetitive and tedious tasks that took me and my team a lot of time to do:ImplementationVisibility BenchmarkingIntent MappingXML SitemapsResponse Code AnalysisSEO... (Read More ...)

Five Steps to Writing Convincing Sales Landing Pages

The primary goal of a landing page is to make the visitor to take desired action. The goal could be creating a purchase, a newsletter subscription, or a brochure download. AWeber contributor Kelly Frost has shared a five step process to write and create convincing sales landing pages.Frost says, “To help you write high-performing content for your landing pages, we asked professional copywriters to share their best writing tips. Check out what they had to say. Landing page copy should help people solve their frustrations and achieve their aims.Henneke Duistermaat, Founder of Enchanting... (Read More ...)

Introduction to SEO by Neil Patel

As a part of his training series on content marketing, Neil Patel just released a video on YouTube to introduce you to the basics of Search Engine Optimization (SEO).When your strategy for your site is to create useful content that attracts visitors to follow you, it’s important, of course, that a person come to your site for the first time. SEO helps make your site visible in search results, which brings more people to your site for their first time. Then, your good content can keep them coming back.Patel plans to release more content marketing training. But this is a good place to start:... (Read More ...)

‘The Future of SEO: How to Safeguard Your Brand in an Unpredictable World’ Webinar April 22 [Webinar]

The COVID-19 has created an uncertainty in business and lives of people. To keep your business safe and running in the situations like this, you need to have a plan. With the right strategy you can keep your business growing. The Search Engine Journal team is hosting a webinar on ‘The Future of SEO: How to Safeguard Your Brand in an Unpredictable World’ on Wednesday, April 8, 2020 at 2.00 pm ET.SEJ team says, “Join our next sponsored webinar with Pat Reinhart, VP of Digital Strategies at Conductor and star of 30l30, in a one-time-only session on how to optimize and best... (Read More ...)

The Importance of Dynamic Rendering [Podcast]

Google defines dynamic rendering as indexable, public JavaScript-generated content that “changes rapidly, or content that uses JavaScript features that aren’t supported by the crawlers you care about”. A video from Google Webmasters explaining how the dynamic rendering process works, how it affects your page-load time and how it affects the view search engines have of your site. Here’s a video explaining the dynamic rendering process: Dynamic Rendering for JavaScript web apps.Search Engine Journal’s Brent Csutoras has published a new podcast episode... (Read More ...)

‘Google Analytics 101: Fundamentals of Google Analytics’ Webinar April 7 [Webinar]

Google Analytics service allows you to analyze in-depth detail about the visitors on your website. You can use analytics to gain useful insights to shape the success strategy of your business. The Cardinal Path team is hosting a webinar on ‘Google Analytics 101: Fundamentals of Google Analytics’ on Tuesday, April 7, 2020 at 1.00 pm ET.Cardinal team says, “Google Analytics is the industry standard for web analytics and a powerful tool that allows marketers to better understand and optimize for a target audience. Whether you’re new to analytics, or a power-user looking... (Read More ...)

96% Of Your Landing Page Visitors Will NEVER Convert [Video]

Your website’s landing pages are a crucial element for improving your marketing performance. According to Marketing Land contributor Khalid Saleh, companies having 10 – 15 landing pages have gained 55% growth in the total number of leads.Neil Patel has published a new video ‘96% Of Your Landing Page Visitors Will NEVER Convert (And How to Improve That)’ to help you improve your landing page’s conversion rate. Patel says, “You’re selling a product or service, you hire a designer, a web developer to build amazing landing pages for you. You pay... (Read More ...)

‘Productivity Tricks and Time Management for Content Marketers’ Webinar April 28 [Webinar]

According to WordStream‘s Dan Shewan, insufficient resources, increasing competition, maintaining quality standards and very broad focus are some of the challenges that content marketers face today. As the last one says, time management is one of the crucial issues.To help you be more productive, Orbit Media Studios is hosting a webinar on ‘Productivity Tricks and Time Management for Content Marketers’ featuring Andy Crestodina on Wednesday, April 8, 2020 at 2.00 pm ET.Orbit Media team says, “How will you spend the next free hour of your day? The options are unlimited.... (Read More ...)

‘SEO After BERT: How to Win Big with FAQs, Schema, AMP & Voice Search’ Webinar April 8 [Webinar]

The search engines (principally, Google and Bing) frequently change their search algorithms. When this happens, you need to update your SEO strategies. Google recently announced its new BERT update. According to Search Engine Journal, after Google’s BERT update, it is time for medium to large-scale enterprise sites to re-calibrate their SEO strategies to ensure continued success. Actually, whatever your business size, this would be a good time to revisit your SEO practices.Search Engine Journal is hosting a webinar on ‘SEO After BERT: How to Win Big with FAQs, Schema, AMP &... (Read More ...)