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Wednesday, January 26, 2022

Archive for the 'SEO Rankings Drop' Category

How to recover lost organic traffic with the help of keyword analysis

In digital marketing, few subjects are as complex as Search Engine Optimization (“SEO”). Since its inception many years ago and throughout its evolution in accord with Google’s algorithm (we explain why the focus is on Google, below), it remains a marketing cornerstone. At its core, SEO seeks to increase organic traffic through improved visibility in search engine results, and in turn, to improve conversions and sales. It is a long, overarching, and challenging process, however, and improving the results takes time. Thus, few things are as distressing for SEO-seeking website owners... [...]

13 SEO Algorithm Questions Answered

Google continues to update its search algorithm in order to provide a better search experience to its users. You can improve the amount of organic traffic you receive by understanding these changes and adjusting your SEO strategy accordingly. The Botify Team has interviewed a group of SEO experts, and together they have answered 13 questions related to the recent search algorithm updates and volatility in the SERPS. These questions have been answered by the following experts: Shawn Huber, SEO Manager at T-MobileTim Resnik, Head of SEO, Product at WalmartLaura Giuliari,... [...]

‘SEO Rankings Drop: A Step-by-Step Guide to Recovery’ – MOZ

Kristina Kledzik says, “A few weeks ago, rankings for pages on a key section of my site dropped an average of a full position in one day. I’ve been an SEO for 7 years now, but I still ran around like a chicken with my head cut off, panicked that I wouldn’t be able to figure out my mistake. There are so many things that could’ve gone wrong: Did I or my team unintentionally mess with internal link equity? Did we lose links? Did one of Google’s now-constant algorithm updates screw me over? Since the drop happened to a group of pages, I made the assumption it had to do with our site or... [...]