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Monday, May 25, 2020

Category Name: SEO Tips

Nine-Step Guide to Creating SEO-Friendly URLs

URLs that are designed to meet the needs of users and searchers are known as SEO friendly URLs. Such URLs make it easier for search engines to find your content.Ahrefs contributor Joshua Hardwick has published a nine-step guide to help you create SEO-friendly URLs.Hardwick says, “There’s rarely much point changing existing URL slugs as it takes too much time. You’re also likely to do more harm than good.So let’s focus on new posts and pages.If you did keyword research and created content around that keyword, jump to step 6.If you created your page without doing keyword research... (Read More ...)

How to Automate SEO Tasks with Python

Automation is the key to enhancing productivity. You can boost your SEO performance by automating tasks such as intent mapping and analysis. Search Engine Journal contributor Winston Burton has shared six ways you can automate your SEO tasks with Python, an open-source, object-oriented programming language.Burton says, “It’s a list of the six SEO tasks you can automate with Python based on my experience of running repetitive and tedious tasks that took me and my team a lot of time to do:ImplementationVisibility BenchmarkingIntent MappingXML SitemapsResponse Code AnalysisSEO... (Read More ...)

Introduction to SEO by Neil Patel

As a part of his training series on content marketing, Neil Patel just released a video on YouTube to introduce you to the basics of Search Engine Optimization (SEO).When your strategy for your site is to create useful content that attracts visitors to follow you, it’s important, of course, that a person come to your site for the first time. SEO helps make your site visible in search results, which brings more people to your site for their first time. Then, your good content can keep them coming back.Patel plans to release more content marketing training. But this is a good place to start:... (Read More ...)

‘The Future of SEO: How to Safeguard Your Brand in an Unpredictable World’ Webinar April 22 [Webinar]

The COVID-19 has created an uncertainty in business and lives of people. To keep your business safe and running in the situations like this, you need to have a plan. With the right strategy you can keep your business growing. The Search Engine Journal team is hosting a webinar on ‘The Future of SEO: How to Safeguard Your Brand in an Unpredictable World’ on Wednesday, April 8, 2020 at 2.00 pm ET.SEJ team says, “Join our next sponsored webinar with Pat Reinhart, VP of Digital Strategies at Conductor and star of 30l30, in a one-time-only session on how to optimize and best... (Read More ...)

The Importance of Dynamic Rendering [Podcast]

Google defines dynamic rendering as indexable, public JavaScript-generated content that “changes rapidly, or content that uses JavaScript features that aren’t supported by the crawlers you care about”. A video from Google Webmasters explaining how the dynamic rendering process works, how it affects your page-load time and how it affects the view search engines have of your site. Here’s a video explaining the dynamic rendering process: Dynamic Rendering for JavaScript web apps.Search Engine Journal’s Brent Csutoras has published a new podcast episode... (Read More ...)

‘Google Analytics 101: Fundamentals of Google Analytics’ Webinar April 7 [Webinar]

Google Analytics service allows you to analyze in-depth detail about the visitors on your website. You can use analytics to gain useful insights to shape the success strategy of your business. The Cardinal Path team is hosting a webinar on ‘Google Analytics 101: Fundamentals of Google Analytics’ on Tuesday, April 7, 2020 at 1.00 pm ET.Cardinal team says, “Google Analytics is the industry standard for web analytics and a powerful tool that allows marketers to better understand and optimize for a target audience. Whether you’re new to analytics, or a power-user looking... (Read More ...)

‘Productivity Tricks and Time Management for Content Marketers’ Webinar April 28 [Webinar]

According to WordStream‘s Dan Shewan, insufficient resources, increasing competition, maintaining quality standards and very broad focus are some of the challenges that content marketers face today. As the last one says, time management is one of the crucial issues.To help you be more productive, Orbit Media Studios is hosting a webinar on ‘Productivity Tricks and Time Management for Content Marketers’ featuring Andy Crestodina on Wednesday, April 8, 2020 at 2.00 pm ET.Orbit Media team says, “How will you spend the next free hour of your day? The options are unlimited.... (Read More ...)

‘SEO After BERT: How to Win Big with FAQs, Schema, AMP & Voice Search’ Webinar April 8 [Webinar]

The search engines (principally, Google and Bing) frequently change their search algorithms. When this happens, you need to update your SEO strategies. Google recently announced its new BERT update. According to Search Engine Journal, after Google’s BERT update, it is time for medium to large-scale enterprise sites to re-calibrate their SEO strategies to ensure continued success. Actually, whatever your business size, this would be a good time to revisit your SEO practices.Search Engine Journal is hosting a webinar on ‘SEO After BERT: How to Win Big with FAQs, Schema, AMP &... (Read More ...)

Host Location and SEO Performance: Questions Answered

The search engine optimization performance depends on several elements like content, website design, keyword selections, site speed and more. It is also important to know whether your host location makes any difference to your SEO. Search Engine Journal‘s Shelly Fagin has answered your questions on it. Fagin says, “There are two aspects to consider about the location your hosting company uses to host your website as it relates to your organic rankings.Site SpeedThe first aspect is the effect it has on your site speed.The closer a site visitor is to the datacenter... (Read More ...)

‘SEO After COVID-19: How to Recover with FAQs, Schema, AMP & Voice Search’ Webinar April 8 [Webinar]

COVID-19 has caused a huge loss for businesses around the world. If your business is also hit, you need to start thinking on how you are going to recover the loss once things are on track. SEO could be one element that can help you do this.Search Engine Journal is hosting a webinar on ‘SEO After COVID-19: How to Recover with FAQs, Schema, AMP & Voice Search’ on Wednesday, April 8, 2020 at 2.00 pm ET.SEJ team says, “Join our next Search Engine Journal webinar as Milestone’s CEO Anil Aggarwal and VP of Marketing Erik Newton discuss insights on how to overcome the business... (Read More ...)

How to Automate Your SEO Tasks with Python

Python is an open-source, object-oriented programming language used for NLP (natural language processing), search data analysis and SEO automation.Search Engine Journal contributor Winston Burton has shared six ways you can automate your SEO tasks with Python. Burton says, “Here’s a list of the six SEO tasks you can automate with Python based on my experience of running repetitive and tedious tasks that took me and my team a lot of time to do:ImplementationVisibility BenchmarkingIntent MappingXML SitemapsResponse Code AnalysisSEO AnalysisHere’s a closer look.1.... (Read More ...)

SEO Attribution and Reputation Management [Video]

According to Google, an attribution model is a set of rules a business follows for determining where to give credit for conversions and revenue. With an SEO attribution model businesses can focus on the most essential elements for achieving higher search engine ranking. Search Engine Land’s Barry Schwartz has published a new video ‘SEO Attribution and Reputation Management’ with Tony Wright.Schwartz says, “In our conversation we talked about two topics, SEO attribution and online reputation management. He said when it comes to SEO attribution it is important... (Read More ...)