The MOZ team has published a Whiteboard Friday video featuring Rand Fishkin on searcher task accomplishment as the most powerful ranking factor. MOZ team says, “Move over, links, content, and RankBrain — there’s a new ranking factor in town, and it’s a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today’s Whiteboard Friday, Rand explains how searcher task accomplishment is what Google ultimately looks for, and how... [...]