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Monday, July 4, 2022

Archive for the 'Search Engine Marketing News' Category

Rank Hijack’s SEO insights for a one-time fee, this week only #ad

Rank Hijack is Matt Garrett‘s new ground breaking tool, offered as an online service, that finds Niche, Keyword based ‘parasite’ sites that you can use to rank your own site quickly and easily in search engines. These sites offer an opportunity for the “little guy” to succeed online. This new tool, Rank Hijack, locates powerful “Parasite SEO” properties with high Authority in Google that can be leveraged to rank quickly for buyer keywords. Parasite SEO sites are websites that have high Authority in Google’s algorithm. And these sites also allow users... [...]

‘Dissecting and Surviving Google’s Local Snack Pack Results’ – MOZ Blog

Miriam Ellis says, “Google’s Snack Packs (a.k.a Local Stacks) haven’t gotten the best reception in the local business community. Many people feel these results serve Google itself more so than the local businesses they feature. For this reason, it may be more important than ever to make sure your local search marketing is both accurate and thorough. In this post, we’ll dive into why. Let’s take one of these results apart and discover how best to respond to their limitations. I was never a fan of Google’s Carousel. The vivid, image-oriented, horizontal display... [...]

‘Three Ways to Rock Organic Search Results’ – VerticalResponse Blog

Kim Stiglitz says, “Every business could benefit from more website or brick and mortar visits. To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. When someone conducts a search online and uses keywords related to your business, or searches branded terms (like the name of your company), it’s important your business appears high on the SERP (search engine results page). After all, results that appear on the first page enjoy a whopping 95% of all search traffic. In addition, the very first organic result on the SERP (not... [...]

‘Have We Reached Peak Advertising?’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “Have We Reached Peak Advertising?”. Peterd says, “The internet runs on advertising. Google is funded almost entirely by advertising. Facebook , likewise. Digital marketing spends continue to rise: Internet advertising revenues in the United States totaled $12.1 billion in the fourth quarter of 2013, an increase of 14% from the 2013 third-quarter total of $10.6 billion and an increase of 17% from the 2012 fourth-quarter total of $10.3 billion. 2013 full year internet advertising revenues totaled $42.78 billion, up 17% from the $36.57 billion... [...]

‘The Rigged Search Game’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “The Rigged Search Game”. Peterd says, “SEO was all about being clever. Still is, really. However, SEO used to reward the clever, too. The little guy could take on the big guys and munch their lunch by outsmarting them. It was such an appealing idea. The promise of the internet was that the old power structures would be swept aside, the playing field would be made level again, and those who played the smartest game would prosper. Sadly, this promise didn’t last long”. The Rigged Search Game ‘SEO Book’ Blog  [...]

‘Please Remove My Link. Or Else’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “Please Remove My Link. Or Else”. Peterd says, “Getting links removed is a tedious business. It’s just as tedious for the site owner who must remove the links. Google’s annoying practice of “suggesting” webmasters jump through hoops in order to physically remove links that the webmaster suspects are bad, rather than Google simply ignoring the links that they’ve internally flagged, is causing frustration. Is it a punitive punishment? If so, it’s doing nothing to endear Google to webmasters. Is it a smokescreen? i.e. they don’t... [...]

‘Google Helpouts Twitter Spam (Beta)’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “Google Helpouts Twitter Spam (Beta)”. Aaron Wall says, “Google is desperate to promote Helpouts. I first realized this when I saw the following spam message in my email inbox”. Google Helpouts Twitter Spam (Beta) ‘SEO Book’ Blog  [...]

‘Learn Local Search Marketing’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “Learn Local Search Marketing”. Aaron Wall says, “Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up with a QnA on some of the latest changes in local search. Q: Google appears to have settled their monopolistic abuse charges in Europe. As part of that settlement they have to list 3 competing offers in their result set from other vertical databases. If Google charges for the particular type of listing then these competitors compete in an ad auction,... [...]

‘The Positive Negative SEO Strategy’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “The Positive Negative SEO Strategy”. Peterd says, “There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn’t appear to be their fault, it still took months to get their rankings back. Some sites aren’t that lucky. Some sites don’t get their rankings back at all. The penalty was due to a false-positive. A dubious site links out to a number of credible sites in order... [...]

‘Bing Lists ‘Alternatives’ In Search Results’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “Bing Lists ‘Alternatives’ In Search Results”. Aaron Wall says, “Bing recently stated testing listing ‘alternatives’ near their local search results. I wasn’t able to replicate these in other search verticals like flight search, or on an iPhone search, but the format of these alternatives looks similar to the format proposed in Google’s ongoing monopolistic abuse case in Europe: “In effect, competitors will have the ‘choice’ either to pay Google in order to remain relevant or lose visibility... [...]