Sue Barrett says, “Forget dictatorships, or command and control style approaches, persuasion has a lot more going for it when it comes to better sales, better relationships, better team work, better business outcomes and long term change in actions and behaviour.The term persuasion is most commonly associated with sales people. And there’s a good reason for that. If we consider the Business Dictionary definition of persuasion — “process aimed at changing a person’s (or a group’s) attitude or behaviour toward some event, idea, object, or other person(s), by using written or spoken... [...]