Organizations need to plan an effective SLA (Sales & Marketing Service Level Agreement) define exactly what a customer will receive from them. An SLA details marketing goals and the sales activities that will be carried out. HubSpot’s Ellie Mirman has shared four tips to create right SLA for your organization’s marketing department. On importance of focusing on numbers, Mirman says, “As a marketing department, not only should you have a concrete strategy and reporting goal, but also, you should have a concrete numerical one that aligns with the sales team’s mentality. Sales... [...]