In business, effective sales forecasting helps you estimate future sales. According to Trackmaven, accurate sales forecasts enable companies to make informed business decisions and predict short-term and long-term performance. HubSpot columnist Gregg Schwartz has shared four useful strategies to help marketers and brands create an effective sales forecasting model. Focusing on use of historical data for forecasting, Schwartz says, “Most large companies have historical data they can use to determine realistic sales forecasts. If your company hasn’t implemented analytics and other forms... [...]