Sales enablement content refers to the content that you can use throughout the selling process. It boosts your sales efforts. IMPACT’s Editorial Director Liz Moorehead has shared six tips to help you create sales enablement content. Moorehead says, “If you’re a marketer who is struggling to create content your sales team will find valuable, this post is for you. While I know every organization is different, the tactics below should be universal. 1. Form a revenue team at your company That’s right, your first step has nothing to do with creating content, looking at content,... [...]