In 2015, U.S. consumers were holding 3.3 billion memberships in customer loyalty program and their inclination towards the royalty programs has continued.Rewards programs can help marketers build customer loyalty, deepen engagement and get more customers. Entrepreneur writer Kristen Gramigna has shared four tips to enhance your marketing efforts with rewards programs.On making a strong offer, Gramigna says, “Customers may be willing to sign up for your rewards program, but it’s important to know that their membership doesn’t equate to loyalty. In fact, just 13 percent of customers... [...]