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Saturday, November 28, 2020

Archive for the 'Retention Marketing' Category

‘The rise of retention marketing as a strategic priority in 2017’ – Marketing Land

Heather Timney says, “It’s no longer a secret that nurturing existing customers is important to the long-term financial success of business-to-business (B2B) companies. That’s because by now everyone is aware that it costs considerably more to acquire a new customer than to keep an existing one. It should come as no surprise, then, that retention marketing is moving up the priority ladder in the B2B world, making it critical that marketing departments command a more prominent role in the overall customer experience strategy. As experts in customer communication, marketers are among the... [...]

‘Take Your Online Store from Average to Elite with Retention Marketing’ – HubSpot

Katie Ash says, “Gone are the days when you could simply set up an online store, run a few ads, and start watching the money roll in. Today’s ecommerce landscape is a battlefield and the majority of stores are slugging it out to be average. However, there are stores that have figured out how to rise from mediocrity and into the ecommerce elite. These stores know how to use retention marketing! Today’s Average Store Stores are different across industries, markets, and countries, so we’re going to work with averages from different studies to help create our baseline. Average Ecommerce... [...]

‘What is Retention Marketing, and Why You Need to Start Today’ – HubSpot

Alex McEachern says, “Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. The whisperings have started, but do you really know what retention marketing is? What is Retention Marketing? Retention marketing is a new form of marketing that is becoming more and more prevalent in the ecommerce world. The focus of this school of marketing is to create engaged customers that return to your store to shop again. It is a shift in focusing only on the acquisition of... [...]