‘Truth’ should be the essence of any business. Businesses with an authentic and reliable ideology grow and people love them.Same is the case with marketing.Marketing Land columnist Lewis Gersh has shared seven rules of respectful marketing.Gersh says, ”This is a two-way street, and you do harm to your own brand by plowing ahead with blinders on.With this in mind, a brand should:1. Be vigilant about where your partners (and their partners’ partners) get their dataWhen buying data for ad targeting and retargeting purposes, vet individual partners and use only those that... [...]