Referral partnership is all about collaborating with a company or an individual for getting prospective leads to your website via their website, blog, Web page, group, email or through any other Internet-based link-sharing method. HubSpot author Bill Cates has shared a 10-point checklist that is intended to guide marketers on starting a successful referral partnership. Cates says, “Hopefully, you have already realized that a great Referral Partner can be worth a lot more to your business then any one client. My question for you is, “Do you have a clearly laid out plan — and are... [...]