Rebranding is a marketing strategy that leads to change in name, term, symbol, design of an existing brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. In the process of rebranding, carving out an altogether new brand is a big challenge for most business. To help organizations to handle the process of rebranding in an efficient manner Entrepreneur contributor Vanita D’souza has offered five tips keeping in mind Dale Carnegie, a 105 –year-old talent-management company. D’souza says, “Although Dale... [...]