Marketing Land has reported that Google has opened its ‘buy button’ in beta which can be enabled on advertiser’s requests. This will allow Google users with Google Wallet to make a purchase from a Google-hosted landing page after clicking on the ad. ML’s Ginny Marvin says, “Google hasn’t made an announcement about it yet, but advertisers can request access to the Purchases on Google beta via the Merchant Center Programs section in Google Merchant Center, which is accessible from the three-button menu drop-down”. Google Opens ‘Buy Button’ beta... [...]