To sell a product on the web you need to tell people how it can be useful to them and why they should buy it from you. With strong product descriptions you can encourage shoppers to invest in your products. Marketing Land columnist John Lincoln has crafted a 12-point strategy to help marketers come out with effective product descriptions. Lincoln says, “Shoppers who land on a product detail page are like fish who’ve just started nibbling at the bait. The product description is meant to set the hook and reel them in — and as we head into the busy shopping season, that’s more important... [...]