Irrespective of marketing a product or your own self, you need to make things presentable. Branding is all about influencing your prospects or recruiters. HubSpot columnist Carly Stec has published a free guide to personal branding. Stec says, “When you’re looking for a job, you should expect to be Googled. When you’re trying to land a speaking engagement for a big industry event, you should expect to be Googled. When you send a guest contributor pitch to a blog you admire, you should expect to be Googled. The truth is, anyone that may end up working with you in some capacity... [...]