iPullRank has published a new video titled ‘Paid Search & SEO: What Should Brands Prioritize’ featuring Jarrett Thomas and Matt Caramenico. Watch this video to learn how you should be using paid search and SEO for improving your web traffic. The iPullRank team says, “In this Rankable segment, iPullRank’s Senior Account Executive, Jarrett Thomas, is joined by  Matt Caramenico, Head of SEO @ Advance Auto Parts, to discuss the topic, “Paid Search & SEO: What Should Brands Prioritize.” This is a very informative segment as we dive deep into why brands might need to... [...]

Paid search marketing campaigns help you win customers who are actively seeking the products and services you provide. Search Engine Land columnist Thomas Stern has shared three ways to help marketers achieve desired marketing outcomes such through SEO and PPC. On keeping SEO and paid search together, Stern says, “Optimal online marketing campaigns all come down to the key performance indicators. Once an SEO campaign begins, it can take time to set in and see results. Paid search’s core strength is that it allows for short-term performance with better visibility on specific queries. What... [...]