One of the reasons SEO management is so complicated is that there are many pitfalls, so many that you may be unaware of them all. Some are relatively small and fixable when noticed early. Others are more damaging to your SEO rating. And their effects are often quite difficult or outright impossible to fix. One such oversight is keyword cannibalization. Let’s take a closer look at how to identify and fix keyword cannibalization. What is keyword cannibalization? To understand keyword cannibalization, we first need to outline what keywords are and how they function. Keywords are the... [...]

Organic keywords are keywords used in SEO to attract “free” traffic. The “free” label is important because it sets organic keywords apart from pay-per-click (PPC) keywords used for Google Ads and similar platforms. SEMrush contributor Michelle Ofiwe has published a guide called ‘Organic Keywords: SEO for Beginners’. It covers the following: What Are Organic Keywords? How Do I Find Organic Keywords? Use Google Analytics Use Google Search Console Check Your Competitors’ Organic Keywords Use a Keyword Research Tool How Do I Improve My Ranking Through Organic Keywords? Get... [...]