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Monday, August 10, 2020

Archive for the 'Omnichannel Marketing' Category

Impact of omnichannel marketing on customer experience

In the era of multichannel approach to marketing, we need to utilize various platforms to enhance our sales. Omnichannel approach leads us to use a cross-channel content strategy for improving their user experience.ReadWrite contributor Reuben Yonatan has shared five ways omnichannel approach to marketing helps us improve customer experience.On multichannel optimization Yonatan says, “The major benefit that comes from offering customers an omnichannel experience is the fact that it empowers users to personalize their own experience. The customer has the control to access the products,... [...]

‘Driving growth with Omni-Channel Marketing’ Webinar December 5

MoEngage is hosting a webinar on ‘Driving growth with Omni-Channel Marketing’ on Wednesday, December 5, 2018.The presenters will focus on the following points:Need for an Omni-channel marketing strategySingle view of customer: A 360-degree view of users’ lifecycleDriving significant ROI through Omni-channel marketingHow ML & AI can boost your Omni-channel metricsDriving growth with Omni-Channel MarketingMoEngage  [...]

‘Driving growth with Omni-Channel Marketing’ Webinar December 5

MoEngage is hosting a webinar on ‘Driving growth with Omni-Channel Marketing’ on Wednesday, December 5, 2018.The presenters will focus on the following points:Need for an Omni-channel marketing strategySingle view of customer: A 360-degree view of users’ lifecycleDriving significant ROI through Omni-channel marketingHow ML & AI can boost your Omni-channel metricsDriving growth with Omni-Channel MarketingMoEngage  [...]

‘Make Omnichannel A Cornerstone Of Your Digital Transformation’ – Forrester

Dan Bieler says, “Poor customer experiences remain the Achilles’ heel of telcos’ digital transformation efforts. We live in the age of the customer, and today’s telco customer has expectations that far exceed the traditional standard of telco customer service. A random search on Trustpilot for customer satisfaction with telcos in various countries shows widespread dissatisfaction.Offering customers seamless omnichannel experiences is critical for telcos’ digital transformation efforts. Today, customers expect to use a variety of digital touchpoints. This omnichannel approach affects... [...]