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Friday, June 5, 2020

Archive for the 'Mobile Marketing News' Category

Here’re 5 mobile marketing practices you should adopt

With increasing number of mobile devices and so the user base, mobile becomes a lucrative and handy tool for the marketers to reach out new customers. Entrepreneur contributor Toby Nwazor has shared five mobile marketing practices that can help marketers grow improve marketing efforts. Nwazor says, “Here are five mobile marketing practices companies must adopt in the age of “the mobile moment.” 1. Location-based marketing The era of location-based marketing is here. Businesses send customers notifications when they pass a store and promotions when they are near strategic locations... [...]

Google Introduces reCAPTCHA Android API

Google has launched reCAPTCHA Android API as a part of Google Play Services. This new API is intended to provide a streamlined user experience on mobile. According to Google, with this API mobile users will be able to enjoy their apps without being interrupted and stay away from spam and abuse. Wei Liu, Product Manager, reCAPTCHA says, ”reCAPTCHA Android API is included with Google SafetyNet, which provides services like device attestation and safe browsing to protect mobile apps. Mobile developers can do both the device and user attestations in the same API to mitigate security risks of... [...]

FIA & AMP Help Publishers Boost User Engagement

According to a Chartbeat research, Facebook Instant Articles and Google’s Accelerated Mobile Pages are helping publishers to speed up their mobile websites. Both these technologies have decreased the average web page load time. The research states that publishers who implemented AMP saw 16% of all mobile traffic on their AMP content and publishers with FIA saw 14.8% of all mobile traffic on FIA content. On future of high speed mobile, Chartbeat team says, “While the increase in Engaged Time for publishers who have adopted both AMP and FIA are compelling, the jury is still out on whether... [...]

Improve Your Mobile Marketing with These Mobile SEO Tips

According to research firm BIA/Kelsey U.S. mobile-ad spend will exceed $40 billion in 2017 and by 2020 it will reach $65 billion. Seeing these statistics it becomes more crucial and important for the marketers to optimize the mobile SEO and enhance their mobile marketing. Entrepreneur columnist John Boitnott has shared eight SEO tips for the mobile web. Boitnott says, “Mobile SEO, much like traditional SEO, is about creating and tagging content in a way that makes it stand out online. Use this list of DIY mobile SEO tips to protect your brand from search engine penalties and maintain online... [...]

‘Mobile Marketing vs. In-Store Sales: What’s the Correlation?’ Webinar, June 6

Digital Marketing Depo is hosting a webinar on ‘Mobile Marketing vs. In-Store Sales: What’s the Correlation?’ on Tuesday, June 6 at 1.00 pm EDT. This webinar will teach strategies to maximize mobile consumer experience and multi-channel content optimization tactics. Digital Marketing Depo team says, “With more than half of internet use now on mobile devices, brands – especially multi-location retail businesses – are focused on bridging the gap between their digital presence and in-store sales. Today’s consumers research products on the go, using their smartphones to find... [...]

Facebook, YouTube and Facebook Messenger – Top Mobile Apps in April 2017

According to a Marketing Land on new data released by comScore Facebook, YouTube and Facebook Messenger were the top three apps on mobile. After these three, were the Google Search, Google Maps and Google Play apps. In top 15 mobile apps, Facebook has three apps and Google has six apps so the mobile app market is dominated by these two companies. Detailed Report on April 2017 Top Mobile Apps.  [...]

‘Mobile Marketing vs. In-Store Sales: What’s the Correlation?’ Webinar, June 6

Digital Marketing Depo is hosting a webinar on ‘Mobile Marketing vs. In-Store Sales: What’s the Correlation?’ on Tuesday, June 6 at 1.00 pm EDT. This webinar will teach strategies to maximize mobile consumer experience and multi-channel content optimization tactics. Digital Marketing Depo team says, “With more than half of internet use now on mobile devices, brands – especially multi-location retail businesses – are focused on bridging the gap between their digital presence and in-store sales. Today’s consumers research products on the go, using their smartphones to find... [...]

Research: India and Indonesia are ‘Mobile First’ Markets

Mobile penetration is surpassing all other digital devices globally. comScore has released new data on how different countries are using mobiles. In Indonesia, 90% of Internet audiences are using mobiles and in India 60% people are accessing Internet from their mobile devices. After India and Indonesia, Mexico and Spain are considered the most ‘mobile first’ in terms of audience engagement over mobile. Canada and UK are dependent on desktop. According to comScore, Brazil and USA deliver 2x the number of minutes on mobile versus desktop. Explore more findings on ‘mobile first’... [...]

comScore’s on demand Webinar on ‘Mobile’s Hierarchy of Needs’ + Report

comScore’s on demand webinar on ‘Mobile’s Hierarchy of Needs’ is available now. In this webinar Ben Martin shares current mobile trends across 9 countries and how consumer behaviours across mobile devices can be aligned with Maslow’s Hierarchy of Needs. Topics covered during this webinar: Overview of the global mobile landscape How mobile consumption aligns with Maslow’s Hierarchy of Needs Key categories seeing the greatest shifts in mobile usage Top trends in social media and messaging apps Opportunities and challenges for ongoing mobile growth. ‘Mobile’s... [...]

Constant Optimization Can Lead to Better Mobile Mareting Results

Mobile marketing is seen as a fruitful way to reach out millions of consumers worldwide. It has helped barnds land their message direct to the target audiences. Marketers are in constant action to improve their mobile marketing to achieve better result. Forrester’s Thomas Husson advises marketers to constantly optimization mobile for unlocking mobile’s full potential. He also states that the use of mobile can transform the brand experience. Husson says, “Too few marketers think of mobile as an opportunity to transform the brand experience. To truly differentiate themselves, marketers... [...]