In today’s marketing scenario, data is of utmost importance. With appropriate ways of data collection and correct analysis methods you can better understand customer journey and take right marketing decisions. MarketingWeek is hosting a webinar on ‘Driving Value Through Sophisticated MarTech Integrations’ on Thursday, November 21, 2019 at 3.00 pm ET. MW team says, ” Data is king. It helps us understand the online and offline experiences our customers are having and exactly how we can improve them. But the real value lies in uniting many data sources and metrics to arrive at a single... [...]

Econsultancy columnist Jeff Rajeck has highlighted key martech opportunities, trends, and challenges for 2018 based on a recently held roundtable discussions with client-side marketers in Hong Kong. Rajeck says, “Econsultancy has journaled the adoption of marketing technology by brands for many years and our recent Digital Intelligence Briefing survey found that companies with an integrated technology stack are 50% more likely to be ‘top-performing’ than those with a fragmented approach. But how well are brand marketers harnessing technology to achieve their goals on a day-to-day... [...]

Peter O’Neill says, “Sick of scouring sector landscapes with thousands of vendor logos organized into loosely defined categories?  I mean, do you really need to know the names of scores of predictive analytics vendors out there? What’s the total Martech ecosystem going to tally this year – 7000+ vendors? Actually, yes. Yes it is. As my colleague Joe Stanhope wrote in a recent blog: “it’s hard to remember a time when there was such an unhealthy and unsustainable technology ecosystem.” At Forrester, we’ve covered marketing technology and the now overused term – “left-brained... [...]