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Saturday, February 27, 2021

Archive for the 'Other Voices' Category

How Retargeting Can Boost Your Online Business?

Growing your online business is all about maximizing lead generation. Considering that the average conversion rates (visitors converted to leads) for online retailers dropped from 3.44% in 2018 to 2.57% in 2019, lead generation is more challenging than you might think. Financial woes might hamper efforts even more. With an average startup capital of $10,000 and finances reeling from COVID-19, that marketing budget is already stretched. It’s at times like these that using your business’s greatest asset becomes essential, but how do you do that? In this post, we’ll look at retargeting and... [...]

How SEO Coaching Can Produce Quick Results

Having a website is a must for every business that aspires to attract new clients, establish a strong digital presence, and create a great first impression. Many people don’t trust companies that don’t have a website. They question their legitimacy and trustworthiness. However, the fact that you’ve built a website won’t suffice if your site isn’t optimized for search engines. If you want your potential customers to easily find your content through search engines, you need to have an SEO strategy in place. It will make sure your website appears among relevant organic search results... [...]

Pivots Your Marketing Team Should Make in 2021

            There’s no denying the fact that 2020 was extremely rough on many (if not most) businesses. For example, small business revenue is down since January. On top of this, Yelp data shows that 60% of business closures related to the pandemic are permanent.  Probably, you were one of the business owners that spent a good portion of 2020 looking for ways to survive. But as the calendar turns to 2021, it’s time to focus on the pivots you can make for the better. Here are five that deserve your attention: Focus More Marketing Resources Online Businesses around... [...]

How Social Media can help your business grow. Some smart tips

Social media has turned out to be a real game-changer for marketers. No matter what business venture you are pursuing, if you aren’t using social media, you are likely to lag behind, and your marketing strategies won’t yield the desired outcomes. The increased use of mobile phones has made it mandatory for online business ventures to make their presence known on social media since a big reason people buy a smartphone is to use it for online activities, principally social media. Be it on YouTube, Instagram, Facebook, Snapchat, or any other social networking app, having a noteworthy social... [...]

Combining Emotional Marketing and Influencer Marketing

While customers usually think their buying decisions are rational, most of the time they are influenced by how the buyer is feeling, or by influential people they see using the product or service. In fact, customers are more likely to buy a product, because they’ve seen an ad that stirred them emotionally; or, they’ve seen a respected personality on social media using the product. Thus, wise marketers take advantage of these tendencies to influence buying decisions. In this article, we’ll take about both emotional marketing and influencer marketing, and how they can improve your results.   Make... [...]

Choosing Marketing Strategies that Suit your Business Model

Image Source: Pexels Marketing isn't a one-size-fits-all process. The method you use to market your goods and services is dependent on your audience, industry, and product. Every business requires a strategy designed around its specific business model. Choosing that strategy is a matter of analyzing the strengths and weaknesses of any approach, coordinating for the best fit. Often, a combination of strategies will make your marketing more effective. The strategies you choose depend on your business model and your overall goals. In the article, we’ll analyze the strengths... [...]

Why Your Website Should Utilize Surveys

  Image Source: Unsplash   Long gone are the days when business owners needed to guess whether or not their customers were happy. Thanks to technology and data collection techniques, it’s never been easier to interact with website users and ask them about their experience.   Your website is the perfect place to foster engagement and to better understand the needs of your clients. In particular, utilizing surveys on your website can help you and your team uncover nuggets of data about your website, products, and services that you might have otherwise overlooked.   Because... [...]

7 Ways to Drive More Traffic to Your Website

In simple terms, traffic is the number of visitors the website gets; the more people who visit a page, the more traffic it receives. In order to increase the “authority” (approximately, that means the “importance”) of your site, it needs to get as much high-quality traffic as possible, which means that people visiting your page should have an interest in your content and not be artificially lured to your site. Let’s look at the measures you should take now in order to increase your high-quality traffic. Analyzing Your site’s Traffic To understand what your site’s... [...]

12 Low-code automation tools small business owners need to know about

Entrepreneurs like you never stop moving, never stop working. Every business has plenty of moving parts, and if you’re a solopreneur, you’re responsible for all of it. Fortunately, there are tools which make handling all of these aspects much easier for someone who’s going it alone. In this post, we’re going to take a look at tools that can help save you time or money in three huge areas of business. You’ll learn about tools that you can use for: ●     Hiring Subcontractors ●     Invoicing Clients ●    ... [...]

Using Social Media to Engage With Customers

Image Source: Photo by Kaboompics .com from Pexels Social media is a powerful tool. It literally offers a marketer the largest congregation of customers in the history of marketing. While countless businesses utilize social platforms to promote pay per click (PPC) ads, build brand awareness, and generate traffic to their sites, there’s one essential aspect of social media marketing that should never be left out of the mix: engagement. Forming a Social Media Engagement Strategy From pictures on Pinterest to fraternizing on Facebook, and from stories on Instagram to text on Twitter,... [...]