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Monday, November 30, 2020

Archive for the 'Other Voices' Category

How Can Retargeting Boost Your Online Business?

Growing your online business is all about maximizing lead generation. Considering that the average conversion rates (visitors converted to leads) for online retailers dropped from 3.44% in 2018 to 2.57% in 2019, lead generation is more challenging than you might think. Financial woes might hamper efforts even more. With an average startup capital of $10,000 and finances reeling from COVID-19, that marketing budget is already stretched. It’s at times like these that using your business’s greatest asset becomes essential, but how do you do that? In this post, we’ll look at retargeting and... [...]

Choosing Marketing Strategies that Suit your Business Model

Image Source: Pexels Marketing isn't a one-size-fits-all process. The method you use to market your goods and services is dependent on your audience, industry, and product. Every business requires a strategy designed around its specific business model. Choosing that strategy is a matter of analyzing the strengths and weaknesses of any approach, coordinating for the best fit. Often, a combination of strategies will make your marketing more effective. The strategies you choose depend on your business model and your overall goals. In the article, we’ll analyze the strengths... [...]

Why Your Website Should Utilize Surveys

  Image Source: Unsplash   Long gone are the days when business owners needed to guess whether or not their customers were happy. Thanks to technology and data collection techniques, it’s never been easier to interact with website users and ask them about their experience.   Your website is the perfect place to foster engagement and to better understand the needs of your clients. In particular, utilizing surveys on your website can help you and your team uncover nuggets of data about your website, products, and services that you might have otherwise overlooked.   Because... [...]

7 Ways to Drive More Traffic to Your Website

In simple terms, traffic is the number of visitors the website gets; the more people who visit a page, the more traffic it receives. In order to increase the “authority” (approximately, that means the “importance”) of your site, it needs to get as much high-quality traffic as possible, which means that people visiting your page should have an interest in your content and not be artificially lured to your site. Let’s look at the measures you should take now in order to increase your high-quality traffic. Analyzing Your site’s Traffic To understand what your site’s... [...]

12 Low-code automation tools small business owners need to know about

Entrepreneurs like you never stop moving, never stop working. Every business has plenty of moving parts, and if you’re a solopreneur, you’re responsible for all of it. Fortunately, there are tools which make handling all of these aspects much easier for someone who’s going it alone. In this post, we’re going to take a look at tools that can help save you time or money in three huge areas of business. You’ll learn about tools that you can use for: ●     Hiring Subcontractors ●     Invoicing Clients ●    ... [...]

Using Social Media to Engage With Customers

Image Source: Photo by Kaboompics .com from Pexels Social media is a powerful tool. It literally offers a marketer the largest congregation of customers in the history of marketing. While countless businesses utilize social platforms to promote pay per click (PPC) ads, build brand awareness, and generate traffic to their sites, there’s one essential aspect of social media marketing that should never be left out of the mix: engagement. Forming a Social Media Engagement Strategy From pictures on Pinterest to fraternizing on Facebook, and from stories on Instagram to text on Twitter,... [...]

Marketing to Ensure Customer Happiness

Image Source: Pexels It doesn’t matter if you call it customer happiness, customer satisfaction, or anything else, the contentment of your clients with your products and services is a crucial element for long-term success. Nevertheless, cultivating customer satisfaction can be challenging in the complex, online-offline, multichannel modern marketplace. At times, the daunting task of managing your customer’s happiness can even be straight-up overwhelming. Fortunately, as with most business activities, if you break things down, the task of maintaining happy customers becomes much... [...]

Finding Your Audience in a Global Economy

  The advances of our digital age have made many changes in the way business is conducted. Over the last few decades, entrepreneurs have evolved from exploring their local audience to reaching national and global audiences. This democratization of worldwide business landscapes makes for an exciting time, but it’s certainly not without its challenges. Image Source: Pexels One of the major roadblocks many small businesses face in such an open global economy is competition. It is more important than ever for entrepreneurs to make certain they can reach their audience and connect with them... [...]

Knowing Your Audience is the Key to a Successful Blog

https://unsplash.com/photos/LtNvQHdKkmw Why do you have a blog? If your answer is because most other businesses in your niche do, you are dead wrong. If you are looking at your blog as just something you “need” to do, then just stop. Let’s look at the right answer. You have a blog because it is a part of your content marketing strategy. It is where you educate, entertain, and inspire people – people who should ultimately become customers. You have a blog to ultimately make money. Every blogger has “been there.” He writes what he thinks is an amazing... [...]

What Vloggers Can Teach You About Video Marketing Success

Video marketing is a powerful tool for business growth — video marketers get 66% more qualified leads per year. Moreover, 88% are satisfied with the ROI of their video marketing efforts on social media, Aberdeen Group statistics reveal. Consumers love video content and, for marketers, this medium is an effective way to capture attention, strengthen brand awareness, keep customers informed, and boost sales. Be authentic John Legere, CEO of T-Mobile, does a weekly vlog (“video blog”) on FaceBook live called #SlowCookerSunday where he chats, cooks, and shares recipes with his audience.... [...]