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Friday, July 10, 2020

Archive for the 'Other Voices' Category

Using Social Media to Engage With Customers

Social media is a powerful tool. It literally offers a marketer the largest aggregation of customers in the history of marketing. While countless businesses utilize social platforms to promote pay per click (PPC) ads, build brand awareness, and generate traffic to their sites, there’s one essential aspect of social media marketing that should never be left out of the mix: [email protected] url('https://themes.googleusercontent.com/fonts/css?kit=dpiI8CyVsrzWsJLBFKehGpLhv3qFjX7dUn1mYxfCXhI');.lst-kix_shtxwa1nwgzw-7>li:before{content:"" counter(lst-ctn-kix_shtxwa1nwgzw-7,lower-latin) ". "}.lst-kix_uy98mabt24o-8>li{counter-increment:lst-ctn-kix_uy98mabt24o-8}.lst-kix_shtxwa1nwgzw-8>li:before{content:""... [...]

Marketing to Ensure Customer Happiness

Image Source: PexelsIt doesn’t matter if you call it customer happiness, customer satisfaction, or anything else, the contentment of your clients with your products and services is a crucial element for long-term success.Nevertheless, cultivating customer satisfaction can be challenging in the complex, online-offline, multichannel modern marketplace. At times, the daunting task of managing your customer’s happiness can even be straight-up overwhelming. Fortunately, as with most business activities, if you break things down, the task of maintaining happy customers becomes much... [...]

Finding Your Audience in a Global Economy

 The advances of our digital age have made many changes in the way business is conducted. Over the last few decades, entrepreneurs have evolved from exploring their local audience to reaching national and global audiences. This democratization of worldwide business landscapes makes for an exciting time, but it’s certainly not without its challenges. Image Source: PexelsOne of the major roadblocks many small businesses face in such an open global economy is competition. It is more important than ever for entrepreneurs to make certain they can reach their audience and connect with them... [...]

Knowing Your Audience is the Key to a Successful Blog

https://unsplash.com/photos/LtNvQHdKkmwWhy do you have a blog? If your answer is because most other businesses in your niche do, you are dead wrong. If you are looking at your blog as just something you “need” to do, then just stop.Let’s look at the right answer. You have a blog because it is a part of your content marketing strategy. It is where you educate, entertain, and inspire people – people who should ultimately become customers. You have a blog to ultimately make money.Every blogger has “been there.” He writes what he thinks is an amazing... [...]

What Vloggers Can Teach You About Video Marketing Success

Video marketing is a powerful tool for business growth — video marketers get 66% more qualified leads per year. Moreover, 88% are satisfied with the ROI of their video marketing efforts on social media, Aberdeen Group statistics reveal. Consumers love video content and, for marketers, this medium is an effective way to capture attention, strengthen brand awareness, keep customers informed, and boost sales. Be authenticJohn Legere, CEO of T-Mobile, does a weekly vlog (“video blog”) on FaceBook live called #SlowCookerSunday where he chats, cooks, and shares recipes with his audience.... [...]

On-Page SEO Guide [SEO Tips & Tricks for Bloggers]

Here’s a guest post by Sherisse Rogers.When you’re starting off as a blogger its seems like there is a neverending list of things you need to do to make your blog successful. You have to:Have a nice designPosts regularlyBuild an email listCreate a lead magnet to help grow your listNetwork with other bloggersFind good affiliate offersAnd a whole host of tips for new bloggers!!Geez! Then, once your blog is gaining some traction some jerk tells you that you need to do on-page SEO so that your site shows up organically.First of all, WHAT IS SEO? Secondly, WHAT IS ON-PAGE... [...]

4 New Social Media Platforms You Can Use To Promote Your Business

It can be hard to keep up with your social media marketing opportunities. There are so many platforms to choose from that knowing which are best is sometimes a challenge. Of course, you should make sure your business is represented on the “tried and true” Big 3:• Facebook• Twitter• PinterestBut, that’s not enough these days. In addition to these three, you should also be sure that you have visibility on some of the fresh, new platforms, as well.Which of the newest offerings have the most potential? In this article, we will discuss four of the latest newcomers... [...]

Six Principles of Successful E-commerce

E-Commerce sales in the U.S. totaled $306 billion in 2014 and are projected to pass $494 billion by 2018. With numbers like this, it is safe to say that e-commerce is here to stay and is only becoming more powerful by the minute.You might already run your own e-commerce store or are about to launch one from scratch; either way, there are six principles every e-commerce website should follow.1- Clean VisualsVisuals and the overall look of your website are one of the most important elements in building trust with potential customers and in increasing their engagement on your site. If a website... [...]

Marketing to Millennials; Lessons from Broadcast Journalism

Editor’s note As marketers, it is critical that we understand how to connect with the people we are targeting with our online ads. We can take a lesson from the successes and failures of news organizations as they have tried to build a relationship with the younger adults in our society. In this guest article, DJ Miller reviews some of those successes and failures.The so-called millennials pose a unique problem to those who try to keep them informed about what’s going on in the world. Gen Y is the so-called “me generation,” so trying to keep them interested in the wider arena is... [...]

Social Media Strategy: How Much Automation is Safe?

by Ness GarciaOnline marketing and social media go hand in hand nowadays, so it is important to understand the best ways to run an effective and successful campaign. More and more people are using automated ways to get their social media strategies finished up, but is it costing them traffic? Let’s take a look at how much automation is safe in social media strategies.Content Posts throughout All NetworksThe most popular automated part of social media is the software that allows you to post to any website you want with the click of a button. While this might seem really smart to do, it... [...]