Image Source: Unsplash New may be exciting in the marketing world, but traditional doesn’t mean outdated. An email marketing strategy can be one of the most cost-effective strategies you can adopt. Social media news can seem compelling enough for even seasoned marketing professionals to ditch email. But while trying out new content formats on trending platforms like Clubhouse and TikTok is important for staying relevant, tried-and-true email marketing is still a powerful opportunity to engage current and potential customers in the long term. Here are four compelling reasons why email marketing... [...]