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Thursday, July 9, 2020

Archive for the 'Marketing Automation' Category

‘Marketing automation: five insights you must consider’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Marketing automation: five insights you must consider”.Chloe Basterfield says, “Automated campaigns can be 200% more effective at converting sales.Here’s how to achieve similar returns on your own automated marketing efforts.1. TargetingIn the marketing automation age, targeting is no longer a simple matter of demographics. Successful automation combines online behaviours with known information to create a complete picture of:A person’s roles and responsibilities.Specific business pains that need resolution.Their... [...]

‘When’s the Best Time to Publish Blog Posts?’ – HubSpot

The latest article on HubSpot blog is titled “When’s the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report”.Shilpa Pandya says, “It never ceases to amaze me how many marketers don’t know the answer to that seemingly simple question. It’s even more amazing once you realize how easy it is to create a custom report in Google Analytics that answers this question in a few quick minutes.Sure, there are many other analytics platforms that provide access to this level of detailed analysis of your blog’s performance over time, including HubSpot’s... [...]

’11 Simple Steps to Implement Inbound as a One Person Marketing Department’ – HubSpot

The latest article on HubSpot blog is titled “11 Simple Steps to Implement Inbound as a One Person Marketing Department”.Virginia Bussey says, “Whenever I talk to someone that is a one-person marketing department, I kind of get excited. I suddenly have this urge to fist bump them or do some sort of secret handshake as if we were in the same fraternity (or sorority).You see, being a one person marketing department has a unique set of challenges that only people that have been there and done it can appreciate.As a one person department, you have unique opportunities to take... [...]

‘What Should I Tweet? 8 Places to Find Fantastic Content’ – HubSpot

The latest article on HubSpot blog is titled “What Should I Tweet? 8 Places to Find Fantastic Content”.Shannon Johnson says, “Unless you’re famous, it’s really difficult to amass a huge following on Twitter without some hard work. For the average person or business, growing your following takes time and attention on a daily basis.The good news: There are a few big levers you can pull to quickly collect at least 1,000 quality followers for your personal or professional Twitter account. You just need to know how to invest your time and effort“.What Should I Tweet?... [...]

’20 Top Experts Share 24 Trends Transforming Sales in 2014′ – HubSpot

The latest article on HubSpot blog is titled “20 Top Experts Share 24 Trends Transforming Sales in 2014”.Anum Hussain says, “I often hear people question, “Why is New Year such a big deal anyways? I mean, it’s just another day.”Well, while it may be just another day for some … for those in the sales world, it’s a night to celebrate hitting year-end quotas and breathing a sigh of relief before having to jump right into January goals.As we transition from 2013 to 2014, we wanted to share the top predictions for what sales trends will emerge this... [...]

‘Enough Already! 7 Marketing Predictions We’re Tired of Hearing’ – HubSpot

The latest article on HubSpot blog is titled “Enough Already! 7 Marketing Predictions We’re Tired of Hearing”.Ginny Soskey says, “About this time every year, something happens. No, I’m not talking about people celebrating holiday festivities, nor am I talking about your boss’ crazy leftover budget spending. I’m talking about those marketing predictions posts.You know — the ones that try to guess what the next year will bring for all of us marketers … even though there is no way that anyone really knows what will happen. (And yes, we’ve... [...]

‘Why Marketers Should Care About The 1,300 New Top-Level Domains’ – HubSpot

The latest article on HubSpot blog is titled “Why Marketers Should Care About The 1,300 New Top-Level Domains”.Larry Levenson says, “There are hundreds of new top-level domainscoming available in 2014. As a marketer, it’s imperative to know how these new entities will impact your web presence.Before we dive in, what exactly is a Top Level Domain (TLD)? It’s the .com or .net or .org extensions to your business domain. Here is the US, we’re pretty familiar with those three domain endings, as well as .gov, .biz, .mil, etc“.Why Marketers Should Care About... [...]

’20 Things You Can Buy Right Now With Your Leftover Marketing Budget’ – HubSpot

The latest article on HubSpot blog is titled “20 Things You Can Buy Right Now With Your Leftover Marketing Budget”.Ginny Soskey says, “Extra budget: It’s a great problem to have, but a problem nonetheless.Some budgets are the use-it-or-lose-it kind — so if you don’t spend it now, you’re not going to have it next quarter. Other budgets will let you roll over extra budget, but if your executive team sees that you’re not using that extra budget, you could lose it anyway.At the same time, you don’t want to just recklessly buy junk to spend your... [...]

‘6 Ways to Get More Leads With Mobile Marketing’ – HubSpot

The latest article on HubSpot blog is titled “6 Ways to Get More Leads With Mobile Marketing”.Ginny Soskey says, “Most lead generation tactics are straightforward. You create a piece of content to live behind a form on a landing page — also known as an offer — and then you promote the heck out of it through your blog, social media accounts, and email marketing. People fill out the form, get the offer, and ta-da! They become a lead.But we’re missing a piece of the puzzle that makes lead generation not as straightforward: mobile visitors.Because of the way... [...]

‘How to Use Psychographics in Your Marketing: A Beginner’s Guide’ – HubSpot

The latest article on HubSpot blog is titled “How to Use Psychographics in Your Marketing: A Beginner’s Guide”.Alisa Meredith says, “Picture this: You’re running specials every week on Facebook, discounting your 3-day in-house nutritional counseling program more than you can afford, but still, no one is buying your amazing anti-aging weight-loss product. What gives?Is no one interested in losing weight, lowering their cholesterol and feeling younger? Uh, no. We KNOW that’s not it. It’s probably because you are ignoring psychographics“.How to Use Psychographics... [...]