Joseph Blankenship says, “After years of shunning automation and information sharing efforts, the security industry is now embracing them. Every vendor conference I attended this fall talked about the need to automate some security functions in order to increase security teams’ efficiency and ability to quickly detect and respond to incidents. The vendors also focused on […]
Archive for the ‘ Marketing Automation ’ Category
Andrew Davies says, “For anyone working in B2B marketing, it’s hard to ignore the rapid ascendance of marketing automation over the past few years. If you take the time to dig below the undulating praise, however, you’ll see that the joys of marketing automation are not as clear-cut as you might first believe. Only 2.8% […]
Demian Farnworth says, “Ever find yourself in a conversation with your boss or a client and she mentions implementing marketing automation? Did you understand her request, or did the conversation grind to a halt because you’re not familiar with the term? If you fall into the second category, you’re not alone. Marketing automation is a […]
The latest ‘Business.com’ blog post is titled “90% of Consumers Find Custom Content Useful: Ramp Up Your Content Marketing Strategy”.
Adam Toren says, “The Wall Street Journal describes how marketing is becoming increasingly automated as a result of new technologies. “It’s not that the goals of marketing have changed, but the means to achieve them.” A wide-variety of automation tools are available to enhance your small business’s digital presence and marketing campaigns. These business automation tools […]
Marketing Land team says, “It’s clear in today’s market that traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy while insuring their sales team a cost-effective and […]
Josh Hill says, “Even if you’ve never heard the term before, chances are you’ve experienced permission marketing. Ever subscribe to a company’s blog to receive notifications when they publish new posts? That’s permission marketing — you’re volunteering your information up to the company, giving them permission to contact you. For some marketers, this whole concept feels foreign. […]
The latest article on ‘MarketingProfs’ is titled “How to Reach World Cup Fans Without a Big Marketing Spend”.
The latest article on HubSpot blog is titled “6 Surprising Facts About Marketing Automation You Probably Didn’t Know”.
by Ness Garcia Online marketing and social media go hand in hand nowadays, so it is important to understand the best ways to run an effective and successful campaign. More and more people are using automated ways to get their social media strategies finished up, but is it costing them traffic? Let’s take a look […]