In the web 2.0 era, the marketers are using multiple platforms to generate more sales online. This gives them an opportunity to reach out more number of people. If you are also using multiple channels, Entrepreneur contributor George Deeb has shared some tips to help you find out which channels are working well for you. […]

Ben Davis says, “Though the headline might suggest it, I’m not going to draw a tawdry analogy. Simply, let’s look at a few charts from Econsultancy’s new report, the State of Marketing Attribution in the UK, France and Germany, published in association with AdRoll. 66% of companies undertake some form of attribution and analyse their results […]