Marketing ROI analysis helps you to find out how your campaigns are performing. It is important to have data to defend and expand your marketing budget.  MarketingProfs is hosting a webinar on ‘How to Report on Marketing ROI With Confidence’ on Thursday, December 5, 2019 at 2.00 pm ET. MarketingProfs team says, “Do you want to leverage the power of data and insights to make better decisions and accurately measure the success of your marketing programs? Join us to learn three strategies for confidently reporting marketing program impact to senior management. You’ll learn how... [...]

Lead generation is an essential process in your marketing as you need wide connectivity to get prospective customers. Post lead generation you need to work on strategies to convert leads into customers. MarketingProfs is hosting a webinar on ‘The Art of Converting Webinar Leads Into Pipeline and Revenue’ on Tuesday, December 3, 2019 at 2.00 pm ET.MarketingProfs team says, “Join ON24 and MarketingProfs for “The Art of Converting Webinar Leads into Pipeline and Revenue” and learn tips and best practices for finding your best webinar leads and more effectively engaging with them and,... [...]

A Walker Information study has revealed that approximately $75 billion in revenue is lost every year in the US alone due to poor digital experiences that destroy customer loyalty. To increase customer retention and loyalty we need to make their online journey smooth so that they are being treated well. eMarketer is hosting a webinar on ‘Five Essential Steps to Begin Nailing Digital Experiences’ on Wednesday, November 20, 2019 at 2.00 pm ET.eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk webinar presentation featuring Brandon Harris, assistant vice president of digital... [...]

A Walker Information study has revealed that approximately $75 billion in revenue is lost every year in the US alone due to poor digital experiences that destroy customer loyalty. To increase customer retention and loyalty we need to make their online journey smooth so that they are being treated well. eMarketer is hosting a webinar on ‘Five Essential Steps to Begin Nailing Digital Experiences’ on Wednesday, November 20, 2019 at 2.00 pm ET.eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk webinar presentation featuring Brandon Harris, assistant vice president of digital... [...]

Marketing ROI analysis helps you to find out how your campaigns are performing. It is important to have data to defend and expand your marketing budget.  MarketingProfs is hosting a webinar on ‘How to Report on Marketing ROI With Confidence’ on Thursday, December 5, 2019 at 2.00 pm ET.MarketingProfs team says, “Do you want to leverage the power of data and insights to make better decisions and accurately measure the success of your marketing programs?Join us to learn three strategies for confidently reporting marketing program impact to senior management.You’ll learn how to:Organize... [...]

Getting the right ROI (return on investment) is necessary to survive in the business and you need to prove the claimed ROI to the people you work with.Econsultancy columnist Jeff Rajeck has shared three ways that can help marketers prove their marketing’s ROI.Rajeck says, “Proving marketing ROI to CFOs is tricky, but fortunately there are ways chief marketers (and people trying to make chief marketers happy) can prepare for it.1) Review IPA case studiesThe Institute of Practitioners in Advertising holds annual Effectiveness Awardswhich require contestants to submit detailed campaign... [...]

Econsultancy columnist Ben Davis has shared seven questions that brands and marketers should answer for calculating the digital marketing ROI.Davis has answered the following seven questions.1. What is the business case for calculating ROI?2. What is your frequency of measurement?3. What is your sales baseline?4. What are your business goals and KPIs?5. How will data be collected?6. Can you ensure data integrity?7. What macro and micro methodologies will you use?Calculating digital marketing ROI: Seven questions to ask before you startEconsultancy  [...]

In the web 2.0 era, the marketers are using multiple platforms to generate more sales online. This gives them an opportunity to reach out more number of people.If you are also using multiple channels, Entrepreneur contributor George Deeb has shared some tips to help you find out which channels are working well for you.Deeb says, “Determining who gets the most credit for a sale is the big debate. Should the first touch point get the most credit, since the transaction most likely started there? Or should the last touch point get the most credit, as that is where the customer actually pulled... [...]

Econsultancy columnist Jeff Rajeck has shared five strategies to help marketers prove their digital marketing ROI.Rajeck says, “The transition from traditional to digital marketing has proved to be a mixed blessing for marketers.From one angle, digital has been great for marketers. The digital metrics we get from digital platforms help us optimize our campaigns and improve outcomes to a great extent.From another, though, having digital metrics has made our jobs more difficult. Because we have detailed performance metrics, the business now feels that we should be able to calculate, accurately,... [...]