In the web 2.0 era, the marketers are using multiple platforms to generate more sales online. This gives them an opportunity to reach out more number of people. If you are also using multiple channels, Entrepreneur contributor George Deeb has shared some tips to help you find out which channels are working well for you. Deeb says, “Determining who gets the most credit for a sale is the big debate. Should the first touch point get the most credit, since the transaction most likely started there? Or should the last touch point get the most credit, as that is where the customer actually pulled... [...]

Ben Davis says, “Though the headline might suggest it, I’m not going to draw a tawdry analogy. Simply, let’s look at a few charts from Econsultancy’s new report, the State of Marketing Attribution in the UK, France and Germany, published in association with AdRoll. 66% of companies undertake some form of attribution and analyse their results The headline statistic is a heartening one. 66% of company respondents said they carry out attribution on all or some campaigns and analyse the results. Though the agency sample size is a third of that for company respondents, a disparity... [...]