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Tuesday, August 11, 2020

Archive for the 'Virtual Reality & Marketing' Category

VR Agency 360 creates stunning virtual walkthrough tours #ad

For several years, ever since internet technology has been available, real estate brokers have shown their properties online. Pictures and descriptive text have created a way of displaying houses online that have attracted prospective buyers to choose their top favorites so they invest their in-person time in just the few houses that are the best candidates.For years, this has been a marketing tool agents have found helpful. But not to long ago, a new improved online technology was created, the virtual house tour. No longer do buyers have to see only static still pictures.Now, there is motion... [...]

‘VR Will Transform Marketing Experiences But Not Before 2020’ – Forrester

Thomas Husson says, “Virtual Reality generates lots of buzz and massive investments. Isn’t it the next computing platform according to Facebook’s CEO Mark Zuckerberg? Hasn’t Magic Leap – the most secretive start-up– raised up to $1.4 billion to deliver on that promise?Together with my colleague Samantha Merlivat, we decided to evaluate the opportunities VR will open up for marketers. In the next decade, we believe that unlike any channel to date, VR will offer highly immersive and intimate experiences with a future integrated with social and IoT. This unique combination... [...]

‘VR & Marketing: Beyond The Hype’ – Forrester

Samantha Merlivat says, “Much has been said about Virtual Reality in 2016 after a number of companies, like HTC, Sony and Facebook, promised to bring their headset to market in the course of the year. Since then, VR has been on everybody’s lips. VR content creation platforms are mushrooming, VR ad exchanges are starting to appear and agencies have been quick to pitch VR concepts to marketers eager to show their brand is innovative.We think it’s time for marketers to take a step back and ask themselves why they are pursuing VR: What are you gaining from it, and does it make sense for... [...]