Kerry Flynn says, “Twitter has opened up another place for video ads, the buzziest online advertising sector, as it looks to find more revenue for its flight to profitability this year. Starting Tuesday, select partners can apply to have ads run in front of Periscope videos. These pre-roll ads come at an important time for Twitter — though isn’t it always an important time (cc @realDonaldTrump)? The company, which Wall Street has obliterated for a lack of user growth and an utter loss of faith in leadership, is trading at record lows. Meanwhile, Snapchat is gaining the respect... [...]

Tamar Weinberg says, “Twitter is chasing the money, and Periscope is their next target. Per an announcement today, Twitter will soon allow publishers and creators to monetize their Periscope content with support of pre-roll ads within video. With pre-roll ads, viewers will receive the same user experience that is seen within Twitter videos, just now extended to Periscope. This enables brands to engage with viewers with their marketing message before the actual video is viewed. Just scroll through the Periscope feed, and all videos (live and replay videos) will start with an ad. This... [...]

Antony Maina says, “Both Twitter (NYSE:TWTR) and Periscope are taking live video broadcasting to another level by introducing 360-degrees live video streams. You can now watch 360-degree live video on both platforms, but only select partners can currently broadcast 360-degree videos. How can you distinguish 360-degree video from the other broadcasts? Well, all 360-degree live videos are marked with a special “Live 360” badge. How Does Live 360 Video on Periscope Work? It’s quite easy really. Identify a 360-degree video and start watching. Change your point of view by moving... [...]

Greg Finn says, “For social media networks 2016 has been the year that live video took off. Facebook, Twitter and Instagram have made serious announcements and upgrades to their live offerings and Periscope/Twitter is ’rounding’ the year off with a bang. Certain Periscope users will now have the ability to broadcast live 360 videos out to the community. The live videos work similar to other standard 360 integrations where users can physically rotate (or swipe/drag) to see the full scope of a moment. Any live 360 videos will be marked with a red “LIVE 360” badge in... [...]

Kelley Keller says, “Periscope is the hot topic among businesses and marketers these days and for good reason. Since Twitter acquired Periscope in March of 2015 for $120 million (before it actually launched), it was obvious that live video streaming wasn’t just a fad. It was here to stay. Fast forward just 10 months and it’s even more obvious that live streaming is a force to be reckoned with. This month, IBM announced that it would acquire Ustream for an estimated $130 million (a bargain compared to Amazon’s acquisition of video game streaming site Twitch in 2014 for... [...]

Tamar Weinberg says, “With video being so prevalent in our online interactions, and all brands taking notice, Twitter is giving itself and brands an opportunity to capitalize on the money that was sitting on the table by announcing a monetization program for its live content. Today, Twitter announced an official platform for its Amplify program, its ad service that works with content creators and brands to share live content. The partnership launches with a US Open broadcast featuring Andy Roddick, who has teamed up with Grey Goose and Chase to engage live with his audience on Periscope... [...]

Tamar Weinberg says, “With video being so prevalent in our online interactions, and all brands taking notice, Twitter is giving itself and brands an opportunity to capitalize on the money that was sitting on the table by announcing a monetization program for its live content. Today, Twitter announced an official platform for its Amplify program, its ad service that works with content creators and brands to share live content. The partnership launches with a US Open broadcast featuring Andy Roddick, who has teamed up with Grey Goose and Chase to engage live with his audience on Periscope... [...]

Tim Peterson says, “Periscope appears to be stepping up its live streams’ production quality in order to keep step with Facebook Live. On Thursday, popular Periscope broadcaster Alex Pettit posted a Periscope stream that incorporated pre-recorded video and graphics during the live broadcast, as spotted by Mashable’s Sam Sheffer. That seems to be a new thing, since Periscope has never announced a way for people to add anything to their live streams other than whatever appears in front of their phone cameras. “We’re always testing new functionality that gives our... [...]

Blake Cahill says, “In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up. Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools. Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format. With an injection of social along with the time-sensitive nature of breaking broadcast, live-streaming is simply an age-old device repurposed for the present times. What does it mean for all of us? As... [...]

AJ Agrawal says, “Periscope is all about exploring the world through someone else. It’s about being able to see someone else’s world. There are so many different streams available to choose from. Salespeople can learn a lot from the success of this live streaming platform. You are going to learn some crucial lessons that salespeople should take away from the success of Periscope. 1. Taking Advantage of the Trends Do you know why Periscope has become so successful with more than 10 million registered users? It took advantage of a growing trend in marketing. Video become popular... [...]