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Monday, May 25, 2020

Category Name: Internet Marketing News

5 Common Objections to SEO (& How to Respond)

MOZ has published a new Whiteboard Friday video ‘5 Common Objections to SEO (& How to Respond)’ featuring Kameron Jenkins.The MOZ Team says, “With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you’ll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever”.MOZ (Read More ...)

How to Create a Strong Marketing Data Analytics Strategy

In today’s marketing data plays pivotal role. To take right marketing decisions, you need to carefully handle the processes from data collection to data analytics.Medium contributor Talib Morgan has shared six best practices to help you create a strong data analytics strategy that delivers great result.Morgan says, “Do you remember the lessons from high school history classes about the California Gold Rush? I used to enjoy learning how men collected their families and their belongings into their covered wagons and headed out west to mine for gold and, hopefully, strike it rich. The... (Read More ...)

Profit-Tearz: Pandemic-proof online business (no selling) #ad

Recently, Jason Fulton and Mark Barrett launched Profit-Tearz. This is a simple method of earning a living online, they say. In fact, they say that it earns commissions almost on autopilot. Once you set it up, it takes just 20 minutes a day.Two steps are needed:STEP #1 Get Your “Profit Tearz” Link – This is not an affiliate link. They show you where to get your unique “Profit-Tearz” link. STEP #2 Send free traffic to your link – They share free traffic methods to send lots of visitors to your Profit Tearz link. No paid traffic is needed to make this work.That’s it.... (Read More ...)

‘Copywriting: An Underestimated Conversion Influencer’ Webinar June 10 [Webinar]

Buyer behavior changes according to the prevailing situations. And the COVID-19 pandemic is a crisis that is influencing most of our decisions.VWO is hosting a webinar ‘Copywriting: An Underestimated Conversion Influencer’ featuring Rishi Rawat Founder, Frictionless Commerce, on Wednesday, June 10, 2020 at 10.00 am EST.VWO team says, “There is a misconception that people don’t read product details and the associated description. This is wrong.So, what is a marketer to do? Write copy that maintains attention and influences the subconscious.Rishi Rawat, Founder of Frictionless Commerce,... (Read More ...)

‘How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020’ Webinar May 20 [Webinar]

If you are in the ecommerce business, you probably are on the lookout for ways to boost sales. Google AdWords ads can be a useful way to generating sales for your ecommerce business.Search Engine Journal is hosting a webinar ‘How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020’ on Wednesday, May 20, 2020 at 2:00 pm ET.The SEJ team says, “Join this sponsored webinar as Jeff Deutsch, Marketing Director at Longtail UX, shares how optimizing your landing page and improving online shopper experience from Google Shopping Ads can boost your conversions.In this presentation,... (Read More ...)

How to Perform Website Audit with Google Analytics

Regular website audit can help you to keep your website in search engine result pages.Orbit Media Studios‘s Andy Crestodina has shared a seven-step process to perform website audit using Google Analytics.Crestodina says, “Finding opportunities. That’s what Analytics is all about, right? Find what’s working and then double down on that approach.But you can also use Google Analytics to see:• if there are bugs,• if anything is missing,• if anything is broken.It’s a super fast way to audit your website. You can often find big problems in just a few clicks.Here... (Read More ...)

Five Steps to Writing Convincing Sales Landing Pages

The primary goal of a landing page is to make the visitor to take desired action. The goal could be creating a purchase, a newsletter subscription, or a brochure download. AWeber contributor Kelly Frost has shared a five step process to write and create convincing sales landing pages.Frost says, “To help you write high-performing content for your landing pages, we asked professional copywriters to share their best writing tips. Check out what they had to say. Landing page copy should help people solve their frustrations and achieve their aims.Henneke Duistermaat, Founder of Enchanting... (Read More ...)

The Critical Role of Audience Intelligence – Webinar Replay

Audience intelligence refers to the process of understanding your target customers, their needs and how you can reach them. With effective audience intelligence you can grow your business.Perficient Inc. has made available a replay of the webinar ‘The Critical Role of Audience Intelligence’ featuring Eric Enge and Rand Fishkin.The Perficient team says, “On May 7th, 2020, Eric Enge (Digital Marketing Principal, Perficient) and Rand Fishkin (Co-Founder & CEO, SparkToro) got together to discuss the critical role of audience intelligence.Watch and read the transcriptions below... (Read More ...)

Automating Your SEO Tasks with Hamlet Batista

By employing right SEO automation tools you can automate several SEO processes such as SEO analysis, influencer research, keyword & backlink monitoring and social sharing.Search Engine Journal contributor Brent Csutoras has published a new podcast episode ‘Automating Your SEO Tasks’ featuring Hamlet Batista.Csutoras says, “For episode 195 of The Search Engine Journal Show, I had the opportunity to interview Hamlet Batista, CEO at RankSense and a well-respected technical SEO.Batista talks about how deep learning is transforming the way SEO tasks are automated and why learning... (Read More ...)

VidSpark: World’s Fastest Drag & Drop Video Builder #ad

Whether you are a product creator or an affiliate and whether you are selling physical products or online e-products or services, video is the key to more sales.VidSpark is the world’s fastest system to build sales videos in minutes. Some users have even called it revolutionary.It combines an innovative design with point-and-click simplicity in one powerful video solution for creating eye-popping, highly engaging marketing videos to attract leads and sales.Here is how you create professional animated videos with VidSpark:1. Enter your keyword. This will pop-up over 200 of high converting... (Read More ...)

Guide to A/B Testing Your Website

A/B testing or split testing is the practice of comparing two variants of the same web page to different visitors at the same time ton find out which page drives more conversions.Search Engine Journal contributor Brian Harnish has published a comprehensive article on performing A/B testing on your website.Harnish says, “Most sites do not require A/B testing, especially smaller sites with smaller audiences.You already know what’s the accepted best practice in your industry, and A/B testing will reveal tweaks you can make along these lines.Large Site vs. Smaller SitesIf you have a larger... (Read More ...)

‘Experience Optimization In Uncertain Times’ Webinar May 21 [Webinar]

The buyer behavior changes according to the prevailing situations. And the COVID-19 pandemic is a crisis that is influencing most of our decisions.VWO is hosting a webinar ‘Experience Optimization In Uncertain Times’ featuring Rishi Rawat Founder, Frictionless Commerce, on Thursday, May 21, 2020. Attend this webinar to get answers of following questions:What’s the new buying/visitor behavior? How can you anticipate it?How to define a contingency plan to navigate your business out of these uncertain times?Where to gather some primary insights for your business or industry?How to provide... (Read More ...)