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Thursday, June 4, 2020

Archive for the 'Social Media Metrics' Category

‘Four Online Marketing Metrics That Actually Matter’ – ‘MarketingProfs’ Blog

Larry Kim says, “A few weeks ago, I shared with you six stupid marketing metrics that need to die. The response of readers was overwhelming. Dozens of marketers reached out here at MarketingProfs and on Twitter and asked variations of the question in the following comment: I love the topic, Larry. Your article is really clever and has finally put the nail in the coffin on page rank for me. (I didn’t want to let that one go!). I’d love to hear what marketing metrics you think matter most. So, then, just which metrics should we be focusing on? In this article, I’ll share... [...]

‘Social Media Metrics – Perfection Of Means & Confusion Of Goals’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Social Media Metrics – Perfection Of Means & Confusion Of Goals”. JimYu says, “We’ve come a long way in a very short time. The exponential growth of social media has made it an integral part of the marketer’s toolkit. Social media takes up more than one quarter of all time spent online, and is arguably the quickest, fastest way to reach millions of customers instantly“. Social Media Metrics – Perfection Of Means & Confusion Of Goals Marketing Land  [...]