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Friday, October 23, 2020

Archive for the 'Social Media Analytics Tools' Category

‘5 Tools For The Most Productive Social Media Analytics Monitoring Ever’ – ‘Business.com’ Blog

Ann Smarty says, “One of the things a lot of marketers and startup founders say is there are two levels of analytics: not enough monitoring, or too much monitoring. This is usually said in relation to the energy and time spent, which is either not enough to make the progress they need, or so much that they can’t get anything else done. I can sympathize. Analytics, whether web or social, are an incredibly helpful tool that can be a nightmare to gather and interpret. Many of the dashboards out there that promise useful reports fall short, giving too little data, or too much without any... [...]

‘Analyze This: The Comprehensive Guide to Social Media Analytics’ – ‘Business.com’ Blog

Sarah Landrum says, “With 74 percent of online adults using social media, it has become an increasingly important part of any business’s comprehensive marketing plan. A business can use social media to connect with a variety of demographics and reach a wide audience. Social media is more frequently used now than ever before, which begs the questions: How does anyone know if what they are posting is doing well or reaching who they would like it to reach? What about when the best times to post are? Which social media channels make the most sense to reach their target audience? There are... [...]

‘Tap into Social Media Analytics’ – ‘Website Magazine’ Article

Derek S. says, “Consumers use of social media has driven businesses of all kinds to make a steadfast commitment to the channel. However, to understand how effective they are being with their social media marketing, businesses need data through analytics. TapAnalytics has announced the release of version 4.0 of their platform which includes social media integration among several new features”. Tap into Social Media Analytics Website Magazine  [...]

‘Why Marketers Use Social Media Analytics Tools’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Why Marketers Use Social Media Analytics Tools”. Ayaz Nanji says, “Marketers find social media analytics tools most valuable for helping with campaign tracking, brand analysis, and competitive intelligence, according to a recent report from Demand Metric and Netbase. The survey of 125 marketers (70% B2B-focused, 13% B2C, 17% both) found that 60% of respondents use social media analytics tools for campaign tracking, 48% for brand analysis, and 40% for competitive intelligence. A large number also use social media analytics tools for... [...]