In planning a marketing strategy, product vendors and merchants need accurate information about the use of various media by their target prospective buyers. Gina Fleming, of the Forrester research group, explains, “To build a successful social media program you need to understand your audience’s social media behaviors and preferences. We just released our 2016 results […]
Archive for the ‘ Social Engagement Metrics ’ Category
The latest ‘Econsultancy’ blog post is titled “US smartphone engagement has overtaken desktop: stats”.
The latest MOZ blog post is titled “Social Engagement Metrics That Matter – Measuring, Tracking, and Reporting FTW”.