Building a cohesive group of your followers (what Seth Godin calls a “tribe”) is fundamental for lasting online success. You need a “space” where your group can:➤ hang out together➤ get the news about your current activity, plans, and interests➤ participate in training and product launches you do.There are many platforms available to help you create group camaraderie by building an inviting space for your group to call home.You can do it on your website by creating a section of the site for “members”. For example, How to Create a Membership Site shows... [...]
Archive for the 'LinkedIn Marketing' Category
Marketing on LinkedIn allows businesses to target a professional audience with precision through tailored ads and content. With features like Sponsored Content and InMail, brands can build thought leadership, engage decision-makers, and drive conversions in a trusted business environment.MarTech has published a comprehensive article ‘Marketing on LinkedIn: What you need to know’.Constantine von Hoffman says, “Everything on LinkedIn is marketing. Ads, posts, conversations, messages, etc. are all part of your campaign and need to be focused on achieving a goal. Here are the tools... [...]
LinkedIn Company Pages help businesses establish a professional presence, showcase their products, services, and company culture. They provide a platform for engaging with followers, attracting talent, and building brand credibility in a professional network.Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘LinkedIn Company Page Strategies for 2025 and Beyond’ featuring Michelle J Raymond.This episode covers the following:Why Businesses Should Focus on LinkedIn... [...]
The latest Digital Marketing Institute podcast is ‘Trends in Digital Marketing Jobs’.The DMI team says, “In this episode, Will Francis interviews Terry Payne, Global Managing Director at Aspire Recruitment and learns about: the demand for digital marketing skills in high-growth markets, cultural differences in hiring practices, the shift towards hybrid work models, and the importance of demonstrating AI skills on CVs.”Digital Marketing Institute [...]
Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It allows businesses to target specific audiences and keywords, driving immediate traffic to their websites and potentially increasing conversions.The latest Digital Marketing Institute podcast is ‘Is PPC Still Worth It?’.The DMI team says, “In this episode of the DMI podcast, host Will Francis talks to Brendan Almack, Managing Director of Wolfgang Digital, and Cathal Melinn, digital marketing expert, about the changing face of PPC and where we are at now. They... [...]
ChatGPT can be used in marketing to create engaging content, such as social media posts, blogs, and product descriptions, enhancing brand communication. It can also assist in customer service by answering queries and providing personalized recommendations, improving customer experience.HubSpot has published the latest episode of Marketing Against the Grain podcast ‘Use ChatGPT to 10X Your Following on LinkedIn’.The HubSpot team says, “Kieran and Kipp dive into the GPT-4o prompts that can transform your social media game. Learn more on understanding the role of hallucination... [...]
Using LinkedIn for lead generation involves leveraging the platform’s professional network to connect with potential clients and partners. By sharing valuable content and engaging with industry-specific groups, businesses can attract and nurture high-quality leads.The latest ‘Masters in Marketing’ video is titled ‘My Best LinkedIn Strategy for Lead Generation’ featuring Natasha Vilaseca.The MiM team says, “If you’re in B2B sales and not leveraging LinkedIn, you’re leaving money... [...]
A LinkedIn business growth strategy leverages targeted networking and thought leadership to build professional relationships and industry credibility. Consistently sharing valuable content and engaging with relevant groups can drive brand awareness and generate leads.The latest ‘Masters in Marketing’ video is titled ‘My NEW LinkedIn business growth strategy’.The MiM team says, “Get ready to skyrocket your LinkedIn growth in 2024! In this video, LinkedIn consultant Natasha Vilaseca shares... [...]
The latest Digital Marketing Institute podcast is ‘Optimize Your LinkedIn Routine’.The DMI team says, “LinkedIn is 20 years old, and it’s never been so popular! In this episode of the DMI podcast, host Will Francis chats with Luan Wise, a long-time LinkedIn user and trainer and all-round social media consultant. They look at how you can use LinkedIn to fit your needs, the best ways to interact, comment and post, how to leverage the company page for employee advocacy, all while taking good care of your own personal brand. We also get Luan’s thoughts on... [...]
LinkedIn branding involves curating a professional profile that highlights your expertise, achievements, and industry insights to establish a strong personal brand. Engaging with industry-related content and networking strategically can enhance visibility and credibility on the platform.Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘LinkedIn Branding for Marketing Agency Owners’ featuring Michelle J Raymond.This episode covers the following:The Importance of LinkedIn... [...]