Site migration is the process of moving a website to a new domain, platform, or structure while preserving its SEO value and user experience. It requires careful planning to avoid traffic loss and ensure smooth performance after the transition.MOZ has published the latest episode of the Whiteboard Friday video ‘How to Communicate Site Migration to Clients’ featuring Miracle Rebecca Yu.The MOZ team says, “Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how... [...]

Brand mentions have become a powerful trust signal in modern SEO, influencing search visibility even without direct backlinks. They help search engines understand brand authority, relevance, and reputation across digital platforms.Ahrefs contributor Despina Gavoyannis has published an article on auditing brand mentions for modern SEO.She says, “Brand mentions are to AI search what backlinks are to traditional SEO. Links tell Google who to trust; mentions tell AI systems who you are.Auditing your brand’s mentions is how you uncover:How the public sees your brandWhat misinformation... [...]

The robots.txt file guides search engine crawlers on which parts of a website they can or cannot access. It’s a crucial tool for managing crawl budgets, protecting sensitive pages, and optimizing SEO performance.Search Engine Land has published an article answering the question, ‘Robots.txt: SEO landmine or secret weapon?’.Willie Vitari says, “Robots.txt is a text file that tells search engine crawlers which parts of your website they can and cannot access. When incorrectly configured, this simple file can destroy months of SEO work with a single misplaced character.Picture... [...]

Search Engine Land contributor Tory Gray has published an article featuring A checklist for effective SEO QA.She says, “This article outlines what it takes to build an effective SEO QA discipline and provides a checklist SEOs and QA engineers can use to cover their bases.Why SEO QA gets overlookedUnless SEO is fully integrated with engineering, SEO-specific QA often gets overlooked.As a result, SEOs may not flag problems until a tech audit – or worse, when they show up as organic KPI declines.This is especially common when SEO teams sit under marketing instead of product or engineering,... [...]

Semrush contributor Ana Camarena has published an article featuring the nine biggest SEO trends of 2025 and how to leverage them.She says, “In this post, we’ll cover nine search engine optimization (SEO) trends.By the end of this post, you’ll know where SEO is heading with the rise of AI and how to stay ahead of your competitors.Let’s start.1. AI-Generated SEO Content Is Now MainstreamAI writing tools help create large volumes of content quickly, allowing websites to publish a greater number of pieces and target more keywords. And people are using AI tools now more... [...]

A strong SEO strategy boosts your website’s visibility, driving organic traffic and attracting the right audience. It ensures long-term online growth by improving search rankings, credibility, and user experience.Neil Patel has published a new video, ‘Copy This SEO Strategy, It’ll Blow Up Your Brand’.This video covers the following:Understand why search has changed forever Map the new customer journey across platforms Build an SEO system that works for both humans and AI Create content ecosystems that get cited in AI tools Measure and adapt faster... [...]

Keyword clustering groups related keywords into categories, helping to organize content around themes instead of single terms. Topic modeling goes deeper by identifying underlying topics in text, enabling content strategies that align with user intent and search relevance.Semrush has published an article answering the question, ‘What are methods for keyword clustering and topic modeling?’.The Ahrefs team says, “Methods for keyword clustering and topic modeling include automated clustering based on search intent, SERP overlap, semantic similarity, and grouping... [...]

User experience (UX) and SEO work hand in hand, as search engines reward websites that are easy to navigate and engaging. A seamless UX boosts visitor satisfaction, leading to better rankings and higher conversions.Ahrefs has released ‘UX and SEO: A Guide for Winning the Searcher, Not Just the SERP’.Despina Gavoyannis says, “UX and SEO are interconnected in more ways than many people realize.User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers. These now play a major role in how Google ranks content and which... [...]

Optimizing anchor text improves SEO by making links more descriptive, relevant, and keyword-aligned without overstuffing. It enhances user experience by clearly signaling what to expect when clicking a link.Search Engine Land contributor Laiba Siddiqui has published an article featuring six ways to optimize your anchor text.She says, “Anchor text is the clickable text attached to a hyperlink. It tells readers what to expect from a link, and it helps search engines understand what the linked page is about.But not all anchor text is the same.If you use the exact keyword phrase repeatedly,... [...]

The future of AI in search lies in conversational, intent-driven results that go beyond keywords to understand user context and needs. It will transform search into personalized, predictive experiences, delivering faster and more accurate answers.MOZ has published the latest episode of the Whiteboard Friday video ‘The Future of AI in Search’ featuring Britney Muller.The MOZ says, “Britney Muller is on a mission to empower marketers through AI education and to shed light on the misinformation and hype surrounding AI. In this Whiteboard Friday Revisited,... [...]