The LLMs.txt file helps websites clearly communicate permissions and guidelines for Large Language Models that crawl or reference their content. It ensures better control, transparency, and protection of digital assets while enabling safer, more accurate AI usage of site information.Semrush contributor Tushar Fol has published an article answering the question ‘What Is LLMs.txt & Should You Use It?’.He says, “llms.txt is designed to help AI crawlers browse websites more effectively. Right now, these crawlers run into two major challenges:Modern websites are hard to read. Most... [...]

Canonicalization is essential for guiding search engines to the preferred version of a page, preventing duplicate content issues that dilute ranking power. It strengthens SEO by consolidating signals, improving crawl efficiency, and ensuring consistent visibility for core URLs.Search Engine Land has published a new guide, ‘Canonicalization and SEO: A guide for 2026’.Lauren Busby says, “Canonicalization has long been a core SEO practice, yet it’s still one of the easiest to overlook.At its simplest, canonicalization helps search engines identify the original... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Why Does Google Parameter &num= Matter?’ featuring Tom Capper.Watch this Whiteboard Friday, as Tom Capper explores the &num=100 parameter and why its depreciation was so impactful.MOZ [...]

Meta tags in SEO help search engines understand a page’s purpose, boosting relevance and click-through rates when crafted with clear intent. In 2026, optimized titles and descriptions remain vital micro-content signals that improve visibility in AI-enhanced search results.Search Engine Land has published a new guide, ‘Meta tags in SEO: What they are & how to use them’.Rebecca Kelley says, “Meta tags guide search engines and users. Learn what they are, how they impact SEO, and best practices for titles, descriptions, and beyond.Meta tags might seem like... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Search Console, AI, and HTTPs updates Search Console’.The GSC team says, “Explore how AI mode is transforming user interactions by allowing direct execution of tasks in search, such as reserving tables, and understand how Google is improving discoverability for high-quality content creators in Discover. This episode also clarifies how Google is streamlining shopping policies for e-commerce sites, emphasizing the importance of structured data, and highlights... [...]

SEO in the AI era demands a shift from keyword-focused tactics to intent-driven, high-quality, and context-rich content that aligns with AI search models. Businesses must optimize for conversational queries, entity authority, and multi-format visibility to stay discoverable in AI-powered search ecosystems.MOZ has published the latest episode of the Whiteboard Friday video ‘Elevating Your SEO Career and Team in the AI Era’ featuring Travis Tallent.The MOZ team says, “Discover how to thrive in an AI era with Travis Tallent’s SOAR framework. Learn to Streamline... [...]

A technical SEO audit ensures your website is structurally sound, fast, and easy for search engines to crawl and index. It helps identify hidden issues that affect rankings, visibility, and overall search performance.Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How to perform a technical SEO audit’.The GSC team says, “Dive into the world of technical SEO audits with Martin Splitt and gain practical tips for improving your website’s search engine performance. This video guides you through understanding... [...]

Digital Marketing Institute contributor Nicai de Guzman has published an article on Search Everywhere Optimization explaining SEO, GEO, and AEO.He says, “Ranking number one on the Search Engine Results Page (SERP) used to be the holy grail of digital marketing success. If your website hit the top spot for your keyword or your article was in a Featured Snippet, you made it. However, in today’s AI-driven world, that’s no longer enough.Search has evolved beyond the traditional list of blue links. Users now find answers through voice assistants, AI chatbots, and generative search engines... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How Search Off the Record tackles SEO and web development’.The GSC team says, “Celebrate the 100th episode of Search Off the Record with Martin, Lizzi, Cherry, John and Gary as they revisit memorable moments, touching on a bunch of topics. This special episode touches on Google’s mobile-first indexing, the intricacies of the Caffeine indexing system, and a deep dive into JavaScript scoping – and hoisting. You’ll hear again about optimizing documentation traffic... [...]

Headless SEO focuses on optimizing websites built with headless CMS architectures, where the front end and back end are separated. It ensures that dynamic, API-driven content remains crawlable and indexable by search engines for maximum visibility.MOZ has published the latest episode of the Whiteboard Friday video ‘What Is Headless SEO?’ featuring Lidia Infante.The MOZ team says, “In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO.”MOZ [...]