Return To Home Page
Main Site Navigation
Search This Site
Thursday, May 28, 2020

Category Name: Conversion Rate Optimization

The anatomy of a high converting landing page [video]

Your site’s landing page plays an important role in getting new customers. The average landing page conversion rate is 2.35% and top 25% sites on the Internet are converting at 5.31% and above. Where does your site stand in these rankings?If you wish to improve the conversion rate of your landing page, watch this YouTube video from Neil Patel. Talking about the video, Patel says, “I can look at a landing page right away and know that it’s not going to convert. On the flip side, I can also look at a landing page and know if it’s going to convert exceptionally well. Today... (Read More ...)

Improve your landing page conversion rate with these tips

A well designed landing page helps you attract the more prospects and help your convert them into customers. IT serves as the first entry point to your web presence.ReadWrite contributor Rohit Prasanna has shared five tips to help marketers improve the conversion rate of their landing pages.Prasanna says, “Many own or manage a small to mid-sized business website (SMB). These websites are showcasing your products or services and are only one small component of reaching your intended audience.Improving conversion rates.To reach your audience and generate leads — means to increase your... (Read More ...)

Four tips to improve B2B conversion rate optimisation

In today’s competitive marketing environment we need to find different ways to keep the customers happy. It is the key to achieving long-term success for any brand.And when it comes to b2b marketing, the success is determined by the conversion rate.Econsultancy columnist Manish Dudharejia has shared four tips to help marketers improve their b2b conversion rate optimization.Dudharejia says “If your team is ready to take CRO design more seriously, here are four statistically proven strategies to consider.1. Offer simplified online checkoutsArguably one of the most important steps... (Read More ...)

Boost Your Conversion Rate with These Social Media Marketing Tips

More and more brands and marketers are utilizing Facebook, Twitter, Snapchat and other social networks to extend their reach. ‘Lead’ is the buzzword when you are trying your hands on these networks.It is crucial to convert the social media users into a client. Entrepreneur contributor Toby Nwazor has shared three useful tips on how marketers can improve conversion rate on social media.He has focused on boosting engagement, offering value and setting right goals .On boosting engagement, Nwazor says, “It’s called “social media”: You’re expected to socialize.... (Read More ...)

‘The 7 best ad and landing page elements to boost online conversions’ – Search Engine Land

Mona Elesseily says, “When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing pages as well.In this article, I’ll discuss the specific ad features and page elements that searchers/shoppers want when they’re shopping online. I’ll also cover ways to also incorporate the elements using PPC/paid search. At the beginning of every section, I’ve included the percentage of shoppers who want specific elements, so you can prioritize your element efforts.Note: Statistical data in this article is pulled... (Read More ...)

‘Facebook Rolls Out Instant Articles To All Publishers’ – Marketing Land

Tamar Weinberg says, “In just a few months, everyone can become a Facebook publisher. The company announced that on April 12, any publisher can host content directly on the social network.The popular program, which was launched nine months ago, gives publishers the ability to create interactive articles directly on Facebook, offering a rich media experience with fast load times. The idea at launch was to give Facebook users the ability to consume content seamlessly, ensuring that publishers still monetized from the experience. The program was initially supported with nine partners, including... (Read More ...)

‘The Marriage Between Conversion Optimization & SEO’ – Marketing Land

Winston Burton says, “As SEOs, our job is to increase the amount of qualified traffic to clients’ brands with the intention of having end users buy something, fill out a form, download a brochure or perform other actions on a site.While improving traffic is great, it doesn’t necessarily result in more sales. So how do we actually get our clients more business through organic search? The answer is quite simple: conversion optimization.Conversion optimization is the most powerful way to improve your clients’ revenue and conversions from end users. We can optimize every element of a... (Read More ...)

‘5 Crucial Website Conversion Rate Optimizations’ – ‘Affilorama’ Blog

Gina Broom says, “If you want to eat chicken, you have to cook it. As fun as salmonella can be (read: not), it’s crucial to make sure the food you eat is prepared properly. But without eating the chicken, the cooking of it has no real purpose. The ultimate goal is to eat the chicken.So you’re probably wondering, why am I talking about chicken? Because in Internet marketing, conversions are the eating of the chicken.It’s true that there are a lot of essential tasks to complete before you try”.5 Crucial Website Conversion Rate OptimizationsMark Ling’s  ’Affilorama’... (Read More ...)

‘A 5-Step Framework for Conversion Rate Optimization’ – MOZ Blog

The latest MOZ blog post is titled “A 5-Step Framework for Conversion Rate Optimization”.Paddy Moogan says, “There is a problem with conversion rate optimization: It looks easy. Most of us with some experience working online can take a look at a website and quickly find problems that may prevent someone from converting into a customer. There are a few such problems that are quite common:A lack of customer reviewsA lack of trust / security signalsBad communication of product selling points”.A 5-Step Framework for Conversion Rate OptimizationMOZ Blog (Read More ...)