A well designed landing page helps you attract the more prospects and help your convert them into customers. IT serves as the first entry point to your web presence. ReadWrite contributor Rohit Prasanna has shared five tips to help marketers improve the conversion rate of their landing pages. Prasanna says, “Many own or manage a […]
In today’s competitive marketing environment we need to find different ways to keep the customers happy. It is the key to achieving long-term success for any brand. And when it comes to b2b marketing, the success is determined by the conversion rate. Econsultancy columnist Manish Dudharejia has shared four tips to help marketers improve their […]
More and more brands and marketers are utilizing Facebook, Twitter, Snapchat and other social networks to extend their reach. ‘Lead’ is the buzzword when you are trying your hands on these networks. It is crucial to convert the social media users into a client. Entrepreneur contributor Toby Nwazor has shared three useful tips on how […]
Mona Elesseily says, “When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing pages as well. In this article, I’ll discuss the specific ad features and page elements that searchers/shoppers want when they’re shopping online. I’ll also cover ways to also incorporate the elements using PPC/paid […]
Tamar Weinberg says, “In just a few months, everyone can become a Facebook publisher. The company announced that on April 12, any publisher can host content directly on the social network. The popular program, which was launched nine months ago, gives publishers the ability to create interactive articles directly on Facebook, offering a rich media […]
Winston Burton says, “As SEOs, our job is to increase the amount of qualified traffic to clients’ brands with the intention of having end users buy something, fill out a form, download a brochure or perform other actions on a site. While improving traffic is great, it doesn’t necessarily result in more sales. So how […]
Gina Broom says, “If you want to eat chicken, you have to cook it. As fun as salmonella can be (read: not), it’s crucial to make sure the food you eat is prepared properly. But without eating the chicken, the cooking of it has no real purpose. The ultimate goal is to eat the chicken. So you’re […]
The latest MOZ blog post is titled “A 5-Step Framework for Conversion Rate Optimization”.