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Thursday, August 6, 2020

Archive for the 'Paid Search Trends' Category

Merkle’s Q1 2017 Report Lists Paid Search Trends

Merkle, a performance marketing agency specializing in data-based marketing solutions, has reported 2017 paid search trends in its Digital Marketing Report for Q1.The following are the key stats:Spending on Google AdWords increased 21% YOY in Q1 2017Tablet bids have declinedSpending on Google Adwords phone increased by 21%.To discover more findings, visit Search Engine Land.Merkle’s Digital Marketing Report for 2017-Q1 [...]

‘Paid Search Trends: CPCs Rise, Bing’s Market Share Falls in Q4’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Paid Search Trends: CPCs Rise, Bing’s Market Share Falls in Q4”.Ayaz Nanji says, “The average cost per click (CPC) for paid search ads rose across all search engines in the fourth quarter of 2013, according to a recent report from The Search Agency.The analysis, based on data from US advertisers who ran paid search campaigns in 4Q13, found overall CPC increased 27.6% year over year (from $1.04 to $1.33) and 5.8% quarter over quarter (from $1.25 to $1.33).Overall paid search spend also increased year over year (YOY), by 37.4%,... [...]